One of the more important criteria necessary



to your success building a solid Network

Marketing business is Unique Products and

unique means different things to different

people. Many Networkers will say that a

product is unique as long as it isn’t

already being sold on the market, or if the

product is one of a kind, or if you can fill

a niche and create an income from that.

But what does unique really mean and how

will that criteria help you create a

substantial and progressively growing

residual income?

There are actually three different areas to

consider. Three criteria necessary to

consider a product line as unique… And all

three must be present.

Products must serve multiple different

categories. This means not one-dimensional

and therefore giving a wider range of

possible customers. For example if the

product line is nutritional only, you’re

losing customers based on only half the

population is interested in nutritionals.

Now while half the population is a good

thing, having multiple products that are

attractive to the WHOLE population is much

better.

Companies that offer a broad spectrum of

products that actually fall in to multiple

industries (such as Personal Hygiene,

Beauty, Household, Nutrition, etc), have a

greater opportunity to gain customers, since

most people agree that shopping from

one ‘Store’ is easier and preferable to

multiple stores or companies.

Also, since the above-mentioned industries

are each multiple-billion dollar industries,

the income potential for the individual

involved in more than one of them will

increase accordingly.

Products must be unique enough to have

patents on them. Many companies, especially

nutritional companies, are just ‘me-too’

companies. They figure that just making the

product seem unique will be enough. So they

change the flavor, or the color, or the

bottle, or the so-called prime ingredient,

then re-name it and call it Unique.

Cool.

The problem with that is there are now a

bunch of other companies marketing a very

similar product with no uniqueness and no

patenting ability since all they did was

change how the product appears.

To own a patent, a product must go through

clinical trials and produce a desired result

that NO OTHER product does. If there is no

patent then the product really is nothing

more than a copy-cat, something just thrown

into a bottle, a jar, or a packet.

That’s why in the nutritional industry for

example, a person can walk into any store

and buy all kinds of items that have trace

amounts of healthful elements.

In a patented product, those elements are

profoundly present and effective. But in

a ‘me-too’ product, the effects of healthful

elements (eg. garlic or gucosamine), are

more often than not, minimized or even

neutralized due to mass production ingredients

and inability to use the patented formula of the

original recipe.

So be aware of copy-cat products. They can

produce some excitement out of the gate, and

if the MLM company is managed extremely

well, may even last a few years. But once

the initial hype has run its course, people

will realize that these products are just

like all the others.

Products have to serve the masses. This is

crucial! Many one-dimensional companies are

faced with this problem: You the distributor

have to SELL or convince the prospect that

they NEED this product…and so do all your

potential down lines!

Most single-product companies have products

that prospects at this time in their lives

simply do not use! So the first thing a

distributor needs to do is convince the

prospect they NEED the item in question.

All kinds of issues come up from that.

Good salespeople are hard to find for one

thing. And since most people hate to sell or

just plain suck at it, how in the world will

a substantial and progressively growing

residual income ever be achieved when all of

your future customers must come through the

efforts of people who can not or will not

sell? The MLM industry is not about sales

(believe it or not).

To be successful here, you need to be able

to help people. That’s it. Help people find

solutions to their problems. When you do

that, people will want to buy from you and

get involved with you.

Now the best way to help someone is to show

him or her a product that they already use,

but has the uniqueness already mentioned in

the first two points. So basically, all the

prospect has to do now, in order to take

advantage of your offer or your company, is

switch stores.

I mean, they’re already buying similar

products from somewhere else – albeit

inferior ‘me-too’ products –

right? So if you can help them by either

saving them money or increasing the

effectiveness of the products (or both), you

will gain a new customer.

If every single person you meet or know or

who visits your website, is already using

similar products to what your company is

offering, then they are a potential new

customer when you meet the above criteria.

Add in the moneymaking aspect (since stores

like Wal-Mart or Costco or Safeway or all

other retail stores they currently buy from

don't pay them to shop there), you also have

a much greater potential of a substantial

long-term business.

Written by Karl Airey

Net Mentoring Inc.