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Or
- 30 -
If your press release is more than a page long, the bottom of the first page should have "-more-" written three times across the bottom of the page, while the second page should say "-Page Two-" centered at the top. Like so:
-more- -more- -more-
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _page break_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
- Page Two -
Two pages are acceptable, but it's best to condense your press release into one page whenever possible. Your press release should never exceed two pages.
About the Company- Following the closing sign, you may include an "about the company" section, which is a permissible way to do some promotion by informing your readers about your company. This should be a brief boilerplate paragraph that provides the company as a resource for the story.
Converting the Release to Coverage
Although press releases may not have a consistent of a turnover rate, they are a free and easy way to obtain coverage. The formatting rules may seem slightly eccentric, but they're required for acceptance from most journalists. They're more likely to toss it out if it interrupts their rhythm.
Remember, reporters are inundated with press releases everyday, so don't get discouraged if you aren't chosen right away. It may take some time submitting your press release to several different sources before you see results. As long as you use these easy-to-follow guidelines and are persistent, the media will in the end, take notice of that great product or event your organization feels passionately about.
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