The Internet is nothing else than a huge information database, explored by millions of people who are looking for information on specific topics.
When people come across your article and read your information, they will consider you as an expert. As someone who is experienced in your niche. In return for sharing your knowledge with them, they will come to your website, and see what else you have to offer.
Another reason that articles can generate a lot of traffic is that search engines love great content. Search engine spiders constantly crawl all over the web, looking for quality information to offer to their users.
If you can provide great content to the search engines, their users will be happy. And to reward you for delivering what people are looking for, they will give you a high listing. As a result, hurdles of traffic (read potential buyers) will find your website.
An informative article, filled with lots of keywords and an attractive title, is the best guarantee to getting a lot of traffic, and this without paying for it.
One thing you need to understand, and that is that, everybody can write. Many people totally freeze up when they hear about writing. They believe that writing is an art. Well, if you believe that, then I have good news for you.
The key to getting that first article out comes down to knowing what you are going to write about.
The following tips will help you get started:
- A good article tells the reader something that he/she did not know before. People reading articles expect to either learn something, or to be entertained, and in the ideal case, both. So, always try to keep the readers attention.
You can be funny, or add a special comment. An article is also not a grammatical masterpiece. You don't have to show off how good you are with word.
On the contrary if you write like you speak to a real human, your readers will feel comfortable with you and your style.
- You should always write about something that you have a passion for. You may love playing golf, or have a passion for gardening. Whatever it is, if you have a strong feeling for your subject (or niche), and you know something that other people may not know, then you have taken the first step to your new article.
- Once you know where to write about, you can use the search engines to do more research. The search engines are a great place to find inspiration. Take notes. These notes will help you if you lack inspiration.
The more articles you write, the more likely it is that you will receive traffic to your website, and traffic means sales.
And the great thing is that, once you've written an article, it becomes a viral marketing tool for years to come. It is really that simple. You just need to get yourself started.
To find out how to use articles to drive massive traffic to your site, get a free copy of "A Quick-Start Guide to Writing Profitable Articles"
A Pocket Guide To Writing History
One of the greatest tools to gaining good media coverage is the press release. It provides a chance to pitch your story to these media influencers and gain positive exposure.
Press Release Fundamentals
Don't think of the press release as a casual story pitch. Many companies and organizations make this mistake. The formatting guidelines required are strict but each release is only provided 30 seconds to a minute before it is set aside for more consideration or thrown away. Therefore, it is important to abide by the rules to allow for quick skimming. A press release should:
be printed on company letterhead
contain only objective, factual information
include the contact information of the lead PR agent
be single spaced, except for the body, which is double spaced
It's important that all press release stories are objective and straightforward. A good journalist will undoubtedly check the validity and fairness of all releases submitted to their news desk. If they find your release to be bias, it may prevent them from ever accepting a release from you or your company again.
Identify Your Audience
Make sure that your press release speaks to the reporters and influencers you want to reach. Your organization's story must not only help promote your company, but also create enough interest to help draw in a larger audience to their publication.
Getting Started
The press release has strict formatting guidelines, it must consists of these requisite components in the following order:
Contact Information - align this section to the right, directly underneath the letterhead. Include the company name, address, phone number, and email address.
Release Date - the date you intend the article to be published. Write the specific date or "FOR IMMEDIATE RELEASE" in caps. Align to the left.
Headline - a short, engaging title for the release. Text should be center aligned, in bolded caps, with an italicized sub headline, if necessary.
Dateline - kicks off the main body of the press release. It should provide the following information: CITY, State abbreviation, month abbreviation. date. Pay attention to the punctuation and capitalization!
Closing Sign - used to signify the end of a press release. Two options may be used for the closing sign: three centered pound signs, or "- 30 -" also centered. Like so:
###
Or
- 30 -
If your press release is more than a page long, the bottom of the first page should have "-more-" written three times across the bottom of the page, while the second page should say "-Page Two-" centered at the top. Like so:
Two pages are acceptable, but it's best to condense your press release into one page whenever possible. Your press release should never exceed two pages.
About the Company- Following the closing sign, you may include an "about the company" section, which is a permissible way to do some promotion by informing your readers about your company. This should be a brief boilerplate paragraph that provides the company as a resource for the story.
Converting the Release to Coverage
Although press releases may not have a consistent of a turnover rate, they are a free and easy way to obtain coverage. The formatting rules may seem slightly eccentric, but they're required for acceptance from most journalists. They're more likely to toss it out if it interrupts their rhythm.
Remember, reporters are inundated with press releases everyday, so don't get discouraged if you aren't chosen right away. It may take some time submitting your press release to several different sources before you see results. As long as you use these easy-to-follow guidelines and are persistent, the media will in the end, take notice of that great product or event your organization feels passionately about.
Both Optica00003 & Michael L David are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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