What's on your underwear? Let's be honest for a minute and think about it. Go check if you need to- we'll wait. Printed underwear is not just for children anymore. Just like your toddler may sport underwear with their favorite cartoon character or superhero on it, many adults have branded underwear, too.



In addition to printed underwear in favorite or popular designs, we also have to think about brand names. Have you ever purchased a pair of underwear just because of the company who made it? Calvin Klein was incredibly popular for this very phenomenon.

This doesn't mean they have a monopoly on the underwear market though and with careful planning and preparing, you could have people scrambling to get underwear with your name on it. Ok, well maybe they won't be lining up to wear underwear with your name on it but it's likely they'd take it for free if you offered and then they have a permanent reminder of who and what your company is.

Reasons to Use Printed Underwear

Now that you know how and why people are using printed underwear to advertise their businesses, you can take time to look at more reasons why this method works.

Here are some reasons why printed underwear as an advertising tool works:

• Everyone wears underwear (or at least most of us do)

• It's cheap and easy to buy in bulk or at discount

• It's easy to have your logo or other information printed on the underwear

These are just some of the most popular reasons why printed underwear can be a good advertising tool for you to consider. When you weigh the pros and cons of using underwear as a promotional tool, most businesses will agree that it's a good choice to try out.

What to Do with Printed Underwear

So what do you do with printed underwear and how can you make it work as an advertising tool for you? Well, first you need to choose the underwear. What kind will you buy? Where will you purchase it from? How many will you get? What type of style will you use? Boxers have proven to be one of the most popular types and men and women alike will wear them.

Next, you need to determine what you will have printed on it. Will you use your business name? logo? URL to your website? Once you have determined what you will print on it, you need to have them printed.

Then you also need to consider where you will give these away. Is there a business expo, convention or promotional event you can attend? If so, it will be easy to pass out the printed undies so people can remember who you are.

Additionally, you may give them away at your own place of business. If people come into your store or shop, you can pass them out. Maybe you can devote a special high traffic day to giving out the underwear at your man location. Perhaps everyone who shows up on Saturday gets a free pair of boxers or something like that.