The number of computer-savvy investors is increasing day by day. As for brokers and financial consultants, internet has occupied the dominant position in their day to day functioning; one can even go to the extent of asserting that, no-internet, and no share trades! Technology challenges have necessitated new investment strategies, to meet the demand of the clients for multi-asset trading. An investor desires access to every type of facility through a single portal, as it saves the client's time and simplifies one's life through avoidable hassles. Moreover, the importance of time factor can not be over-emphasized in share dealings. So, the brokers are inclined to constantly update trading across products in a single multi-leg execution strategy. Whatever may be the merit of the investment strategy, unless it is matched by the execution strategy, the results will not be up to the expected level. Every trader desires 100% efficient service from his broker. Nobody is wiling suffer losses on account of service-default by the broker.

Technology has impacted and continues to impact the investment strategies. Even the investing veterans need to refresh their knowledge. Even though the basic types of investments are the same, their implementing style has necessitated changes. The three strategies are, growth investing, income investing and value investing.

Growth Investing

This strategy is a big winner in the share market. The investors are on the lookout for companies that have a tradition of high growth earnings. They believe in simple arithmetic-- growth investing means high share prices and high profits. The investor takes calculated risks with the belief that companies will breakthrough and become captains in their industry. Many technology shares in the 1990s can be quoted as examples of this type of investing.

Investing in growth shares is for the brave heart. The companies falling in this category begin with a small capital. With business acumen and marketing strategy, soon they turn the corner and become strong profitable companies. To cope up with the growth, and hampered by the limited capital, they begin to attract the investors, through public issues. The final result mostly turns out to be good. But the risk and rewards move parallel. The profits can be high, the risks can be grave. A worthy share to be included in your portfolio! Keep a constant watch on the price movements and provide the stop loss limit.

Income Investing:

Te important concern for the trader is protection and safety. There is nothing special about this strategy and the approach is conservative. Look out for the companies that pay consistently high dividends. Such companies are large and well-established. Dividends and the expectation of periodical bonuses are the attraction for the investors. This is also known as defense investing, because the element of risk is marginal.

Value Investing

The investor will have the real test for his research and analytical skills in this type of trade. He succeeds in locating the shares that have been overlooked by the rest of the market. Can it be known why such shares were not taken care of by other investors and remained undervalued? This issue pertains to fundamental analysis and technical analysis and the investor's perspective about the future merits of the share. The only issue to be decided by the trader is whether the share is undervalued or underperforming. One guide is the price/earning ratio. The investor expects that soon this share will recoup its true value resulting in profits.

Investment strategies are good and for any investor. It is desirable to follow one or more of them. Your trading plan depends upon your capacity for risk tolerance, varying objectives and timescale. The present credit crisis has awakened the investors to re-evaluate risks and opportunities and modify the strategies accordingly.