However, procrastination is present in business situations as well. In reality, many intelligent and work focused people procrastinate in business. Here's a bit of a story about a man named John.



John was a very clever, resourceful and smart entrepreneur. John immersed himself in research when he decided to open his own company in a niche where he didn't have much knowledge, but was hot at the time. Of course, in the beginning John was only interested in finding the best ways to operate his company but his research turned into a means of putting off the business venture.

He researched target markets, different companies that were similar to the one he wanted to start, common prices for services and products in this niche, etc. The more he researched, it seemed like the more he found that needed to be researched. In fact, in a short period of time, John became quite the expert in this niche.

As his research continued, he started research on finding the best products available for his business. He researched statistics and similar businesses.

While most people would agree that research is good and necessary, John allowed it to consume his time and focus to the point that he was procrastinating in other areas. Whether he was nervous to fail at the business or he just had a compulsion to know each and every detail that had to do anything with his niche is unknown.

This kind of cycle of what appears to be good activity can end up consuming entrepreneurs and others. Some of the most successful business men and women are the ones that jumped right in and learned as they went. Of course, this is not the best method to take either. A beneficial middle between these two is the most desirable way to go.

Business is full of risks. Risk and the potential reward is one reason people are drawn to business. In fact, it seems part of some people's DNA to seek the rush and the adrenaline that comes from taking a risk and starting a new business venture. In order to be truly successful, we have to escape the trap of procrastination and jump headlong into the risk.

Of course, some education is needed in order to understand the workings of what we are diving into, but too much can paralyze us. And, education that is not really on purpose can keep us from where we want to go because we spent time learning about too much of nothing.