Web 2.0, everybody is talking about it. If you want a lot of traffic and the opportunity to make money then sites like MySpace, YouTube, Facebooks, Flickr, and everything Web 2.0 is what you need. I just logged into my MySpace account and I was surprised at how many SPAM comments that were there. Is this technology just a way to legalize SPAM? You can turn off the option allowing people to post comments but then nobody will be able to post.
Every marketer and authority is talking like this is new technology. Sites Like Yahoo have had MyYahoo for almost a decade now. The same goes for AOL. If this wasn't Web 2.0 then it must have been at least Web 1.5. Have you seen the navigation on these new Web 2.0 sites? MySpace is somewhat easy to get around but I have tried many times to get around Facebook and Squidoo but I must be missing something. I hear that these sites are getting a lot of traffic but am I the only one who is having trouble trying to get around in these sites?
If you are a marketer there are so many experts telling you to market on these social networking sites like MySpace. Obviously this is not something the owners of sites like MySpace advocate. Two of the most popular programs out there that helped you to be able to market to the MySpace community have recently been shut down by MySpace. Badderadder and Spacepromoter were both victims to this latest craze that the MySpace heads are doing. Who's next?
A few years ago everybody was saying that we had to be blogging in order to make it, now that has changed. I hear that blogs are not as popular as they were at first. They are still important because anybody who visits a blog is free to leave their comment to one of the postings. Static pages are a thing of the past. In todays world you have to allow visitors the option of being able to add their comments, pictures and videos. Videos are the next big thing. Everybody is doing it. Look at the giants like Google and Microsoft.
I have had a site for the last ten years and I've never had more than a few thousand visitors in one month. My son, Jake, with his MySpace profile has had over 40,000 unique visitors in one month already. He is trying to teach me how to do this but so far I have not mastered getting more than 3,000. Technology is changing so fast these days. What is hot today will be outdated and on the way out in less than a few months.
Professional Asp.net 2.0 Xml
Though relatively new, Web 2.0 has taken the world by storm. Familiar old technologies such as Flash and newer technologies such as AJAX and RSS feeds offer ground breaking new ways for retailers and consumers to connect with each other and communicate. These features are changing the face of online marketing.
The distinct characteristic of Web 2.0 marketing is that it is spearheaded by innovative means for keeping open the channels of communication between marketers and buyers. As the choice of communication channels increase, retailers are forced to think more about revamping their traditional online marketing campaigns. Blogs, social networking sites and RSS feeds are the three main areas of Web 2.0 that have the strongest impact on retailers.
Blogs in Web 2.0 marketing
The popularity of blogs and user reviews is growing dramatically, providing a completely unexpected marketing avenue. Customers see products on the internet and post user reviews on a buyer’s web site.
They also discuss the products on their blogs drawing more and more potential customers into the discussion. This can have an enormous marketing ramification. News of a product can spread fast bringing in a rush of sales. Or, at the opposite end, a single negative review can have a domino effect, bringing the product down and hindering sales.
RSS feeds in Web 2.0 marketing
RSS feeds also have a massive influence in the online arena. Online purchasers are utilizing this technology for a whole host of purposes including:
•Receiving alerts about major promotions
•Comparing prices and receiving updates about price changes
•Posting comments and reviews
•Talking about products
•Discussing their experiences with different businesses
Sites that provide price comparisons are becoming increasingly popular, with online buyers finding it easier and more convenient to find the most competitive price for a target product.
Social Networking sites in Web 2.0 marketing
Retailer’s online marketing strategies are also being affected by the massive trend towards social networking sites, which are generating potential buying groups and niche online communities. Innovative web 2.0 technologies open up endless opportunities for interaction between users. This in turn has a great influence on what shoppers buy en masse, as opposed to the more conventional experience of online shopping, which was more solitary in nature.
As opposed to a traditional web search, more and more consumers will be deciding on a purchase based on others' experiences.
With Web 2.0 opening up a surplus of revolutionary new marketing channels, retailers have numerous alternatives for reaching customers in exciting new ways.
Both Jeffrey A Solochek & Jerret Turner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeffrey A Solochek has sinced written about articles on various topics from . Jeffrey has over 2 decades experience in the business world. When he writes he blends his unique wit and humour into every article which if you rread his blog you can see all of his many works.. Jeffrey A Solochek's top article . to your Favourites.
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