You are sitting down to write your professional profile. You are staring at the curser flashing on the screen. Where do you start? How do you know what to talk about? What can you tell your potential clients about you? It is hard to write about yourself. Even as a professional writer who writes and teaches others to write their profiles, I find it hard to write my own. Here are three tips to help make it easier for you to find things to include in your professional profile.



1. What makes you unique? Think about this for a minute. What aspects about you make you different from others? Is it your personality? The way you handle your clients? Is it the way you problem solve? Is it how you work well under stress? Is there something in your background that makes you relate well to your product or service? Is there something in your history that is the motivating factor for your business? Use details to express your uniqueness to your potential clients. Tell a story about why you are unique.

2. Highlight your company's unique strengths. Sit down tonight and make a list of the top three advantages you have over your competition. Is it your no questions asked guarantee? Is it the fact that you go beyond what your clients expect? Is it the fact that you handle your client's phone calls yourself? Whatever you find that makes you unique is what you need to focus on in your professional profile.

3. Demonstrate your company's qualifications. What qualifies you and your business to offer the product or services you do? Emphasize things like business partnerships, alliances, tools, or technology your company uses to meet client needs. Do you have a certain software program you use to create website templates? Or a great program that makes tracking sales a breeze? Do you work with another company to make your clients experience a flawless one? Do you have a partnership with another company where if your client buys a product or service from you, they receive a discount on a related service from another company, or vice versa? Put it in your profile. You don't need to go into the specific details. Just summarize it. But get it in there.

When you keep these ideas in mind, writing your profile will be easier and will make your profile more interesting and informative to your potential clients. Think about what your clients want to know and need to know about you and your products or services. Focus on the client and satisfying their needs when you start to write your business or professional profile or biography.

Copyright (c) 2008 Anita Bruton