You might have already heard about "relationship marketing". In fact, Melaleuca tells you that relationship marketing means that you can and should market to anyone and everyone you have a relationship with. Your Melaleuca upline might tell you that by talking to everyone you know about your business, you'll be passing on great savings to your friends and family who are already using many of the products that your Melaleuca business provides. It's a win-win situation.



First off, that definition of relationship marketing is wrong! It's not about selling to anyone and everyone you know. To your friends and family, you're still selling because you have a financial stake in the product you're trying to push.

The second problem with this selling position is the assumption that friends and family should buy from you because they are your friends and family. Are you wondering why people view network marketers as people who use their friends and family?

The Melaleuca upline also teaches you to go beyond your circle of influence to prospect strangers. You're taught the "three foot rule" meaning that you can and should start talking to anyone who is within three feet of you. Now let's really consider this. How many times have you really bought a Melaleuca vitamin from someone you just met on the street? This is probably not the wisest strategy because you'll spend a lot of effort talking to people who aren't ready to purchase your product.

Direct your marketing strategy to focus on targeted consumers who are in the market to purchase Melaleuca oil products. Use "relationship marketing" strategies to relate to people who are willing to commit to using your product; not as a hook for gaining new clients. Use incentives as part of your sales tactics. Use freebies and giveaways.

Focus on getting qualified leads instead of relying on selling to your family and friends like you're being taught. There's so many ways to get qualified leads one of them being article generation. You can author the articles yourself or have them written for you, but either way, the content of the article should compel your prospect to contact you for more information.

As a Melaleuca representative, get all the targeted leads you want by sending people through your sales refining process. These are people who are ready and willing to purchase your product or become a part of your team.

Here's how to generate a targeted lead. Use ads or direct mail as a means to draw in interested parties. You can also find leads online by using a business website that has reviews posted about the various products within your business. As they read your reviews and other information, their interest is heightened and they contact you about your Melaleuca.com business.

Keep feeding your lead refining process. There will always be someone who doesn't want to participate in your business, but those people shouldn't be your focus. Your focus should be on finding people who do want to be a part of your business. When that happens, you will find that your business will flow more smoothly and you'll begin to see real results!