Have you ever attended a conference and been impressed with the registration process and how well the planning committee put together the registration packets? Have you ever been to a conference and been unimpressed with the registration process and how poorly the planning committee had put together the registration materials? Chances are you have had both experiences so you know how important it is to get your act together when you are in charge of conference planning.



You also know how valuable well designed promotional conference folders are and how valuable they can be for marketers at the conference as well as marketers who are not able to be present at the conference. When attending a conference the first place you hit is the registration table and the first thing you look at when finished with registration is your registration packet and the information in the program and the promotional conference folders.

Many times vendors, who attend conferences to attract business and sell their products, offer to provide conference folders to use to put conference materials in for participants. This is always a good way to market their booths and their products.

In addition to providing promotional conference folders for registration materials, many conference vendors also prepare promotional conference folders to hold materials and information for when people stop by their booth and ask questions. Handing out promotional conference folders which contain product and service information is a great strategy to have the name and information about your products leave the conference and go back to participant's places of work.

When the promotional folders are reviewed and information filed, the handy folder is typically reused to hold other materials and thus continues to market your products. This is especially true if the promotional folder is of a good quality, a neat style, and a popular color. Because people do reused conference folders, it is a good idea to select yours so they will be attractive and useful enough to be reused.

Some things to think about when selecting promotional conference folders include: the material they are made out of, the color and size, whether they have one, two or no inside pockets, whether they have brads to hold papers that have side holes, whether there is a clip at the top that can hold papers like a clip board or whether the promotional folder is closed with an elastic cord that wraps around the circumference of the folder.

These are a lot of options to consider and the fancier you get with the quality and other features the greater the cost of the promotional folders. So, it is important to know your budget when selecting promotional conference folders. It is also important to think about what you want to have printed on your folders. Do you want your name logo and business info? Do you want high resolutions graphics on the folders? Do you want the folders to be made from the new trendy frosted see through or translucent plastic?

When you have an idea about what you can afford and what you want, then go shopping for your folders by looking in promotional item catalogues or online. Be sure to ask to see a preview of the product you are thinking about buying. Although a picture is worth a thousand words, the real thing is better.