Have you ever heard of the SMART principle? Probably not since this author just created the acronym in order to be able to describe the value in using promotional mugs to show customers and colleagues that you appreciate their business, loyalty and friendship. The SMART principle means - Simple Mugs Attract Rewards Time after time after time. Let's spend a little time talking about each of the components of the SMART principle.



SIMPLE- really does mean what it says. Mugs are simply the most practical and simple promotional product to use in your marketing efforts. Mugs are promotional items that people receive with pleasure and if, perchance, the mug fits their hand well it may be calm their new most favorite mug to drink their coffee or brew tea in the morning.

Simple is also important to keep in mind when planning your promotional mug marketing events. Promotional mugs sell themselves and because of that they will sell your business every time your customers carry them out of the house and take them into their lives away from home.

MUGS - very little clarification probably needs to be given for the “M" in the principle. Because people use mugs on a daily basis, there is a high probability that the mugs you give away as promotional gifts or rewards will become a valuable item in someone's life. This may sound ridiculous talking about a mug but, people become emotionally attached or dependent upon their favorite coffee cup for mug. It is almost like if they don't have the mug that feels just right to them their sensual experience while drinking their beverages will not be as satisfying.

ATTRACT - the attraction of well thought out marketing mugs is that they not only have the name and logo of a company that gave them away, they also have clever sayings and quotes that stimulate conversation. They may also have printed cartoons or graphics on them that also increases their attraction. Keep this in mind when purchasing promotional mugs, the more mugs attract attention, the more your name and logo are advertised to others.

REWARDS - the rewards you read for using Promotional mugs as your marketing item of choice for more rewards you will receive from this decision. The information described in each of the paragraphs above tells you things you can do to reap your rewards. Read and follow them closely.

TIME - time is money and with a hectic lifestyles people are living today most people are shortchanged on time. Using promotional printed mugs as your marketing giveaway item, gives you back a little time because mugs will market your business every time they are taken from the home and taken into meetings, sporting events conferences etc. In essence then receive the rewards of using promotional mugs time after time after time.