One of the biggest promotional items on the market today is the promotional pen! The fact that they are useful and rather inexpensive, not to mention they can be bought in bulk, makes them very appealing to companies young and old. However, once the promotional pens have been designed, ordered and received, your business has to have plans for where to put them.



A very easy way to distribute your promotional pens is with each purchase or sale made. If you hand your customer a bag or a receipt with a sale, hand them a promotional pen in the bag or with the receipt at the same time. Although small, customers and clients will appreciate the sentiment of this free gift each and every time they give you their business.

Another place that promotional pens are handy would be at any kind of meeting or seminar. It isn’t unusual for participants to remember their paper and writing utensils, but quite often the pen brought may be out of ink! If you have numerous promotional pens available for anyone in attendance, you will surely find that many of those pens are gone by the time the meeting or seminar is over.

Many businesses today have a register of sorts at their entrance or on their counters. Some also have the growing “fishbowl drawings", where people can sign up for a mailing list or a free drawing. Having one pen there, attached to the register or fishbowl, for customers and clients to sign their name and address is fine, but having promotional pens there for the taking would be even better. Each time someone signs up for your mailing list or monthly drawing, they will also be taking promotional pens that will advertise your business each time it is used.

Handing out promotional pens at almost any function can be beneficial to your business. Whether you have a booth at an expo or are a sponsor at an outdoor golfing event, promotional pens can be placed strategically anywhere someone has to fill out a form or sign a check. Make sure to clearly state that anyone who uses your promotional pens is welcome to take one with them. Having the promotional pens circulating is what will get your business name out there and bring in more prospective customers.

The nicest thing about handing out promotional pens is that you do not necessarily have to give out the same pen each time! Promotional pens are very inexpensively priced, so your company can purchase one kind of pen for one function, another completely different pen for another function. Your business can change the design of the pen, can change the color of ink, or can even choose to give away highlighters or novelty pens.

The possibilities are endless when you choose to use promotional pens as a part of your promotional campaign. They are easy to find, easy to create, and useful to anyone who receives them.