With today’s statistics showing increased competition in the world of global business, it makes using promotional products a smart choice to get a jump on those trying to be number one in your market. It is common sense to have some of the buying public get information about you and the services you offer by using the tired and true concept of promotional advertising. What is promotional advertising and how can it help you or your organization? Let’s take a look at this by using the example of classic promotional pens.



The promotional pen has been around for a long time and with good reason- it works! The whole concept behind using promotional items to boost recognition of you or your business or organization has shown that when a product is given away that has information about someone’s company or group printed on it, it does indeed help with future sales or group awareness. When choosing the product that is going to represent you, careful consideration needs to go into that selection. The promotional pen usually fits very neatly into all the categories that come up for consideration.

There are a couple of strong reasons that promotional pens will do the work of getting the word out about you. The number one reason for their success is their functionality. Everyone uses a pen on a daily basis for hundreds of things. It seems like someone is always reaching for a pen to write a check, make a list, jot a note, take a test and the reasons go on and on. See someone searching in their purse? Chances are they are looking for a pen. Notice someone rummaging through their car console or glove compartment? A good bet is they are trying to locate something to write with. The pen is something that gets much use and in being that needed, if you have your name or logo emblazoned on the outside of it, it I s going to be in a very high visibility spot. That is what advertising is all about.

Another reason that the pen is a great choice when trying to get a leg up on the competition is their portability. A pen is a handy size for storing, distributing and mailing. Many other promotional products can seem bulky, take up too much space for storage or transport and are expensive to ship or mail. A pen can be ordered in the thousands and still keep a reasonable rate for shipping, take up little space to store until distribution and are very easy to hand out when the time comes. Another advantage of the pen with its portability is the fact that they can be easily transferred from one place to another by accident. It is not uncommon to find a pen that has been absentmindedly left on a table top or counter by the owner. The size can make them easy to leave behind which, in essence, is more marketing for the advertiser listed on the outside of the pen. Not only have they reached the person who originally carried the pen away from the promotion, but the message it also being sent to whomever is the next person to pick it up. That’s mobile marketing in action!

When looking for a promotional item to help your group or business gain larger recognition, try the benefits that the humble little pen provides. They may be small, but their message carries a lot of weight!