Maybe you've never thought about using underwear as a promotional tool but time's are changing and this calls for new and creative ways of advertising and marketing. There are people out there meeting this challenge. Are you one of them? Are you willing to push the limits and try a new way of promoting your business? Would you be open to trying a type of apparel marketing for your business to see how it works?



While apparel has been used for some time now to advertise and promote businesses, underwear is a fairly new form of clothing used in this way. It's not as unusual as you may think though. More and more businesses are trying out promotional underwear as an additional way to market their product or service.

Reasons to Use Promotional Underwear

So what are some reasons why a business person may choose to use promotional underwear to get the word out about their business?

• It's cheap

• It's attention-getting

• It's different

• You can have them printed with anything you want

• You can license your “brand”

Maybe you're thinking that promotional underwear is not an area that your company wants to get into. I mean there are a lot of other types of apparel you could use to advertise your business or company, right? Wouldn't you rather have your logo on something nice and normal like a ball cap or a t-shirt?

Well, those things are boring. It's not about t-shirts and socks anymore; it's about who can find a more creative way to get the word out there. Promotional strategy is calling for new techniques and underwear may be the wave of the future. Wouldn't you be glad to get in on it while the getting is good and finding a new, and affordable, way of marketing your business or company?

Examples of Promotional Underwear

Maybe you think you've never seen promotional underwear but we invite you to think again. Do your children wear undies with their favorite super-hero or Disney character on them? That's a classic example of promotional underwear. Your child likes a movie or character and begs you to buy that kind of underwear for them. This is promotional underwear.

While you may not have people lining up and begging to buy undies with your brand on them, that doesn't mean Disney has a monopoly on the practice. You can use promotional underwear for your own business as well. What's true for children's underwear can also work in the adult world, even if not in the exact same way.

Types of Promotional Underwear

So what types of promotional underwear exist out there? Well, when it comes to styles and types, nothing is really considered off limits. However, men's underwear styles are the most popular and of all the types of men's underwear, boxers are the most commonly used.

Boxers may come in singles or in packages and you can often get them at a wholesale discount which makes it even easier to get more of the underwear needed to promote in the way you choose.