Managing a profitable Adwords campaign is much more complex of a project than most businessmen and women know. It isn't simply looking at a topic and making a little 3-line ad on that topic. (How many times have you looked at those ads and thought of the money you could make writing those 3 lines of copy?) The job is to compare costs and expenses and keep an eye on your bids and the number of sales, and a constant tweaking of the ads being used to make sure the are functioning optimally.



One main key to a successful Adwords campaign is the positioning on the search results page of the ad. If a keyword term is popular there can be hundreds of pages of search results, and that means stiff competition for that key position.

The only way to make a profit is to draw in the greatest possible pool of buyers, and the only way to draw in a large number of potential buyers is to ensure that an ad is in a visible location.

Web surfers have an extremely short attention span, meaning they will only look through the first 5 or maybe 10 pages of search results/ads. This means the most desirable place for an ad is on the first 5 pages.

Because nearly every keyword has at least two ads listed on them the one that is first on the list is going to be the one whose author will pay the greatest amount for a click. (Any keyword that doesn't have more than one ad is probably so way-out-there that it is not worth bidding on as the chances of getting a click is remote. Who would think of using it?)

Putting bids on keywords can be tricky to do. The marketer has to keep in mind not only how much money the competition is spending per click but the total amount of money they may have in their budget.

In a pay-per-click ad campaign, especially one that uses a broad keyword and shows up in the #1 spot in the 'sponsored links' is going to bring in quite a few false leads mixed in with the good sale producing leads.

It has to be worth it.

If clicking on an ad one hundred times brings you to the limit of your budget then the probability is that you will only get ten sales. Those ten sales need to cover the expenses of your ad campaign and give you a profit also. If it can't do that then it is not enough.

Keeping close track of the quantity of successful leads attracted by an ad is very important also.

If an ad is attracting a good amount of traffic but it is not profitable traffic (meaning no sales are made off of it) then the ad should be taken out of the campaign and changes made to either the format of the ad or the keyword list.or maybe both.

Whatever the case, micromanagement is the key factor in a successful AdWords campaign.