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Pros And Cons Of Google

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One of the biggest effects that Google Suggest might have on the search experience would be that the searches will most probably lose the long tail keywords. The chances are that, users would not manually input long search queries, instead would rather rely on Google Suggest and prefer the short tail queries suggested by Google.

As Martin Bowling explains, ?Google will now be forcing users into high-volume, high-money terms (i.e., terms that people are bidding on via Adsense) it's almost like Google is creating a new Top 10 before the user is ever even taken to the SERPs. By having your primary keywords that you are ranking for listed in this drop down, you are far more likely to get traffic than those related terms that aren't being listed. When presented with options, people will generally choose one.?

Over at Site Creations, Scott Clark, has put up a very interesting post that highlights the 9 potential ways, through which Google Suggest might change the pattern of search marketing. These potential steps are:

1. Google Suggest Drop Down a new micro ?SERP?: ?Those who make their way into the suggest feature get a ?better than #1″ position. For example, typing ?ipod case? into Google with Suggest shows the first suggested feature as ?ipod cases at Wal-Mart? - grabbing people and then offering up the organic page free from PPC ads that use ?Wal-Mart? in their keywords.?

2. Google Suggest Results May Change Long-Tail Search Optimization: ?Those of us who believe in doing long-tail marketing may find an decrease down the tail from search, and a greater need to develop segments of our site to serve those long tail queries. Searches that used to come in with two word phrases may now have 3-4 words, which helps with medium-tail optimization, but longer phrases previously further down the tail may be ?clipped.? This will concentrate search terms so that Adwords bids will rise and competition increases in a sort of 'cluster' effect.?

3. We May See More Traffic to Regional Sites: People regularly enter 'cheap gas' and 'best dentist' in search engines - without qualifying the searches at all. Organic results tend to send people to national portals, but suggest-driven search gets them closer to well optimized, regional sites. A search for 'cheap gas' without search suggest offers gasbuddy.com at number one organic result, while a 'suggested' search for 'cheap gas houston' gives houstongasprices.com.

4. Google Suggest SERPS offer More Impact for Trademark Blocking in PPC: ?If your tradename is offered in

Google suggest results, and you've filed a trademark complaint form, the results page will be free from paid competition giving you a better shot at the traffic through organic or ppc links.?

5. Google Suggest Can Improve User/Searcher Skills Forever: ?With Google suggest constantly popping up when you go about your daily queries, many who never really thought of keyphrases will now start to think about them. It will be a constant reinforcement of our efforts to think about how consumers search. We may have to adjust our planning to meet these enhanced skills.?

6. Google Suggest Can Be an Ad-Hoc Negative Keyword Tool: ?There are other ways to be more comprehensive, but Google suggest can help to identify negative keywords you may want to enter in your campaigns. And I saw some negative phrases with higher index numbers that never showed up in Google keyword tools.?

7. Dramatically Reduced Spelling Error Opportunity: ?While many of us set up ad-groups to capture spelling errors, this will have a decreasing impact as people start to use the suggest feature as a live auto-correction. Typo-campaigns may get less traffic.?

8. Hijacking Google Suggest May Become a SEO Technique: ?It may become possible to hijack Google suggest so that competitive phrases are strategically flashed to the user. For example.. if you sell ?abc widget? then a suggest of ?abc widget fails miserably? could be used to divert traffic.?

9. Better Searches Offer Improved Analytics Information: ?With the user making clear choices among those available, we'll have better information about what is enticing and engaging to the users. Vague, high volume two-word searches are always confusing when we're looking to make decisions, and this might just help us plan better.?

Pros And Cons Of Google

I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it's become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.

What is Google Adsense?

Google Adsense is an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser's website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google Adsense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.

Now that you understand what Google Adsense is, here are the pros:

1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google Adsense, these worries became a thing of the past. All they have to do now is write their content and add adsense to it and make money.

2. Google Adsense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.

3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.

4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google Adsense account on multiple websites. You don't have to go through the hassle of applying for another account with Google.

Below are the cons of the Google Adsense program:

1. The Adsense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.

Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.

2. The Google Adsense program does not provide residual income. So, you can't continue to reap the reward of your hard work over and over as you do with residual income programs.

3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.

4. Creating content can be hard work. You'll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.

There you have it! You now know the pros and cons of the Google Adsense program. It's up to you to decide if you want to use it to earn extra income.

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About Author

Both Lori & Kenneth Echie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Lori has sinced written about articles on various topics from Family, SEO linking and SEO Search Engine Optimization. Learn about ">anchors at the . Lori's top article generates over 18100 views. to your Favourites.

Kenneth Echie has sinced written about articles on various topics from Adsense, Careers and Job Hunting and Careers and Job Hunting. . Kenneth Echie's top article generates over 110000 views. to your Favourites.

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