Fashion is a term that usually applies to a person that is often wearing the clothes that are of the fashion or style of the time, but quite often applies to a personal mode of expression that may or may not apply to all.



Current global fashion centers are London, Milan, New York City, and Paris, but other cities like Amsterdam, Antwerp, Los Angeles, Rome, and Tokyo are also becoming well known. And speaking of Tokyo, there is a clothing line that is known for its design and logo, the evisu genes.

The or the evisu genes is a clothing line is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.

Well it wasn’t founded in Tokyo but it still came from Japan. It was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular style of its clothing line.

Now the evisu genes was not called by it back then, the evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today as the evisu genes.

The clothing line is distinguishable by its unique logo design. The logo of the evisu may look like clouds, but it’s actually a stylized seagull, and is still hand-painted onto some styles of jeans up to this date. The evisu genes makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.

Because of its steady growth of popularity and fame, Yamane have decided on expanding the brand. And in addition to jeans, the evisu genes also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.

But the evisu clothing line also experienced its fair share of allegations and accusations pertaining to its employees. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.

Nevertheless, the evisu clothing line is still the top brand of clothing line in Japan and in the world. If you want to know about the evisu apparels, then visit Streetzwear at .com for more details.