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Quantitative Research In Marketing

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I believe I've come across an idea that a handy tool in research. Being an author, of course I have my ebooks in as many directories as I can. Just recently I opened my own ebook directory where I advertise my various titles along with other authors works. The one thing I hadn't tried was to create a message board or forum and attach it to my ebook directory. for more detials:-www.profit-pulling-ebooks.com. With this method I can invite visitors and authors of the books listed on my directory to discuss the books themselves and even get ideas for future ebooks.

I already know this method works because interactions on my support board for the drafting lessons, I periodically ask my students on the board what they think of different subjects and ask them what they would like to see next in a course. Many gladly respond with their own ideas and thoughts. Matter of fact they are pleased to be a part of the process.

One of those conversations went as follows and originally wasn't aimed at research. This particular student was just asking a question about one of the lessons:

Me - Thanks. Would you believe by the way that you are the first in 2 years that actually let me know they found the window missing??? Now what does that tell us?

Student - Tim, Yow! I'm not even gonna venture a guess! Now I'm almost afraid to mention that I reached the point in Lesson #7 where the center beam for the floor joists should be 12"...

Me - Man, you are right on top of it. Continue to enjoy. Hey, help me out with something, will ya? I have a few projects in the works. for visit detials:-www.make-your-ebook-sell.com.If you don't mind, which do you think would be the most popular or interesting?

The projects I have on the drawing board right now are:

1. Creating construction drawings for a strawbale home

2. Converting a barn into a home

3. Mechanical drawing on a drafting board

4. Machine Shop Drafting 101

5. Industrial drafting 101

6. Survey and Topographical Drafting 101

7. Creating construction drawings for an earthship

Student - These are some very interesting ideas! If I were to pick from your list, I'd probably go in this order:

1. Survey and Topographical Drafting 101

2. Industrial drafting 101

3. Machine Shop Drafting 101

These for the possible future earning potential for students, but for me personally, I'd like:

1. Creating construction drawings for an earthship

2. Converting a barn into a home

3. Creating construction drawings for a strawbale home

That's because of my "Mother Earth News" way of thinking, I do believe!

Then another student joined into the conversation with the following:

Other Student - I would like to see these choices from your list, in no particular order...

mech drawing on a drafting board

machine shop 101

industrial drafting 101

survey/topo draft 101

also if you may consider input... i would like to see a few 101's directed toward indust mech systems, electrical, boiler plants/chiller plants, hvac etc... just my $.02....ya get what ya pay for...lol

Anyway, I thought I'd share this tidbit with you. Just by including the public in suggesting topics can give you a wealth of information.

Quantitative Research In Marketing

If you run a small business and you're already splitting your attention across multiple different things at once it can be quite difficult to find a lot of extra time to devote to your marketing. Whether you have the time or not, marketing is still vital to the success of a business. If you want to keep generating customers and get your business to grow you just have to find time for your marketing.

The good news is that you can actually fit in a lot of your marketing time split up over a variety of different smaller moments in your day. Don't view marketing as something you have to sit down and devote a lot of time to all at once. This is what discourages most people from bothering with it at all, because they just see all of that time and can't bring themselves to do it.

Market research is a large part of setting up a strong marketing push, so how do you find the time for this kind of research?

The best kind of market research has to do with looking at what other companies in your industry are doing, and figuring out why they work. If you run a small business than you're going to be rather close to your industry, and close to your customer's wants and needs. This will naturally help you look at other advertising from the perspective of your customers.

So you want to get some poster printing done but you aren't quite sure what to do. Just go to places that your customers like to frequent. This might very well be places you like to frequent as well, which means you can more easily do this in your free time. Look around you when you're there and see what posters are up. Look at what other companies are doing with their poster printing each time you need to go out to do something.

Even if your business is completely unrelated to marketing, you can still glance around to see what posters are on the wall, and make a mental note about them.

Research now becomes more about keeping your eyes open than anything else. You don't have to set aside any time specifically for researching your marketing because you're just naturally doing it while doing other things.

Marketing doesn't have to take as much time as it seems like it would once you start to get a feel for things. Eventually you'll be seeking out those other advertisements without putting a single thought to it. You'll just naturally have your eye drawn to them, and once you reach that point, all market research will start to become that much quicker and that much easier.

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Indermohan has sinced written about articles on various topics from Acne Treatment, SEO Articles and Management Software Solutions. About the author:-

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