As a real estate investor and entrepreneur you must truly understand that you are in the business of marketing first and foremost. MARKETING drives the business. Your marketing's end result should be that it produces leads and prospects to whom you would inevitably like to present offers to and get them accepted.



The bottom line is your real estate business cannot survive without you generating a steady stream of prospects for it. So therefore, the key to making money in real estate is marketing. Never forget this. You may know 100 different ways to buy houses but it doesn't mean spit if you don't have sellers in front of you to apply what you know. Make sense? Good.

Don't get me wrong your real estate education is super important but you don't have to spend all of your valuable time learning every detail of the technical strategies of creative real estate investing. Your #1 aim should be to put yourself in the position to make profits. The way that you put yourself in the position to make profits is by crafting a message that is designed to attract motivated seller prospects and delivering that message through the right medium. This is known as the message to market match and should be the basis of your marketing attack.

Essentially, what you are trying to accomplish with your marketing is zeroing in and trying to identify the people who have problems and need to sell their real estate as a result of these problems. You want these potential prospects to "raise their hand" so that you can continue to prescreen them, follow up and give them more information about your services and how you can help to solve their problems. As a real estate investor and entrepreneur you will make a ton of cash by being the ultimate problem solver and the ultimate marketer.

What kind of marketing message should you craft? It all depends on which motivated seller niche you intend on targeting. For example, if you were to target the frustrated landlord niche your message would specifically address the problems associated with having tenants like rental vacancy, not getting the rent on time or not receiving any rent at all, paying attorney and court cost to resolve these situations and others like damages done to the property by the tenants etc.

Rather than being general, your message must be meaningful and specific. For example, if you were to send a letter out to the executor in charge of a probate estate you wouldn't talk about problem tenants in that letter because it wouldn't be relevant to their situation. In addition, as a marketer you must remember that when a potential prospect receives your message they're viewing or hearing it and trying to determine "What's in it for them"? So the message that you craft and deliver must completely answer that question or your response rate will be dismal.

In conclusion, if you are not generating sufficient profits in your real estate business or if you want to generate more profits for your real estate business concentrate and improve on your marketing because it is the key to your success as a real estate entrepreneur.