The use of keywords are ordered to begin with you and your interests, then your Web site html source codes and tags, then creating highly optimized Web page and targeted content for higher search engine ranking and ends with marketing of Web pages based on your keywords and phrases.

The first use of keywords that I have rarely seen done is to correlate your passions and expertise with marketable products, services and niche Web sites.

Let's begin there and in the future article address the other 32 uses of keywords and phrases.

* Single Most Important Web site Ingredient

What is the single most important ingredient of a successful Web site? Is it Web Design? Web content? Products and prices?

You cannot find the answer in any of those.

The answer is you. You bring life, vibrancy and success to your Web site and not the other way around. Show me any successful Web site and I will show you dozens of failures just like it with better design, more content and cheaper products.

What makes one Web site successful and an identical one a failure? It is the owner, her creativity, hard work, diligence and passion.

That is why the single most important contribution of keywords is to help you explore your experiences and discover your marketable niche.

When we hear that doctors and lawyers are making a ton of money, we don't pretend to be one, do we? Why not? Besides the legal issues, everyone knows it takes 6-10 years of intense study after high school and to become a doctor or a lawyer and don't forget the cost and competition.

Only after all this enormous expenditure of resources, these individuals will be able to help anyone with their health or legal matters. Sometimes even years of training is not enough if the fire of healing is not burning in a doctor's heart or thirst for justice in not in a lawyer's mind. I have to admit that today's society has changed drastically from Dr. Marcus Welby to Nip/Tuck. As a consumer which type of doctor do you prefer?

Keep your answer in mind when you read the next segment.

When it comes to the Internet, as soon as a catchy advertising is shown or a persuasive email is received with couple of snap shots of huge income earned, many jump aboard. They start a Web site and begin the attempt of selling these products or services they really know nothing about.

Their Web sites reflect this lack of knowledge and passion. Consumers deserve our best if we want them as our clients. And with the tremendous exposure they have to thousands of Web sites they are highly educated in what they want. But they are also overwhelmed and they are looking for something that stands out.

We as Web site owners need to understand the same challenges that a brick and mortar business faces and a large part of that is understanding consumers and really taking care of them. If we don't, we are left with the question of what went wrong? Where are the fortunes promised?

Nothing went wrong and the fortunes are there. The harsh reality is that in most cases we chose the products and services to sell without a single thought to our qualification to sell them or our passion to sustain our efforts to make a Web site a success.

*Use Keywords To Qualify Yourself And Serve Your Customers

Let's go back to the role of Keywords in this process.

I believe you should begin by qualifying yourself, discover your expertise and uncover your marketable experiences. The process takes a little time but it is fairly simple and it will serve you as the unique corner stone of your success, which no one else can imitate. This is about finding your path, your keyword and your niche.

To begin, write down your educational experience, your hobbies and most important what you are passionate about.

Can you condense what you have done in each of the last ten years in one line? This is not to diminish the value of each year but it is to crystallize the lessons learned.

One line for each year for a total of ten lines. Then take the first line and write down what you had done each month, one line per month for a total of twelve months. Don't worry if you don't remember every little detail. You want to keep it general.

Remember that you are not writing a resume and you are not trying to convince anyone that what you had done is valuable. You as a spiritual being, have an intrinsic value beyond your activities and relationships. This is a process of self-exploration to look at the past and find seeds of success that lay there dormant.

To help you get started let me give you an example from my own list a few years ago.

Short Version - November 2003 - Replaced the old lawn.