Why would they hire us when the agency they did hire can produce a 1000 links in 30 days or put them in 100 directories in 24 hours and all for the low price of $500 bucks. Awesome! Another one I like is the “We can put you on page one of the major search engines for 10 keyword terms, guaranteed!” Amazing!
Well, in short time the client realizes what we all know, you get what you pay for. The links are completely useless and can be dangerous for that matter. Your directory links are buried inside some inconsequential link farm and your page one ranking is on MSN. Woohoo! (Well they did say one of the Major search engines.)
Do you really believe that using some automated submission service or outsourcing your SEO overseas will provide you with better results than a logical, consistent, ethical SEO company is capable of? As in most cases, if it looks too good to be true, it probably is.
Yes, you may be on page one quickly because they are using some black hat techniques and Google hasn't caught up to them yet. Better still, they may have some success with a loooong tail keyword but in the end, it's all about hard, consistent work. Shortcuts will get you into trouble and do you really want to be the one explaining to your boss how your corporate brand has been tarnished (as security walks you to the door).
Frankly, we see numerous clients who have already spent 4-5K on SEO and you couldn't see the SEO on their sites, never mind the ranking. So it is no wonder clients are gun shy about forking out more money.
You need to do your homework when hiring an SEO company.
• Make sure you are talking about Google results, Yahoo! or MSN are secondary
• Search Google for serious keyword terms they have been optimizing for.
• Ask for phone numbers of several satisfied clients.
• Ask for resumes of the people actually handling your account?
• Will they be completely transparent with you?
• Will they teach you or your staff so they understand what is going on?
If the keyword terms for your industry are highly competitive, don't bring a knife to a gunfight. Don't hire a nickel or dime agency to save money, it will only cost you more in the end and may get you banned from Google. Make sure the agency has the proper resources to complete your project on time. You may have to pay more initially but you won't have to start over again six months from now. Six months in which your competitors are stretching their lead on you.
Besides, bringing a knife to a gunfight…only works for James Coburn, but now I'm dating myself.
Relax Don T Do It Frankie Goes To Hollywood
Clint Eastwood playing “Dirty Harry" warns, “A man’s got to know his limitations." This advice is particularly appropriate for financial planners and advisors who are giving advice beyond their expertise. Though I am biased because I have over 27 years of technical expertise in the IRA and retirement plan area, the lack of knowledge in this area can cost clients hundreds of thousands or even millions of dollars.
I have seen financial planners without an adequate background in IRAs and retirement plans, acting without advice from counsel or even advice from other experts in the financial planning area, make enormously costly mistakes. That is costly to the clients, not the advisor.
IRA & Retirement Planning Mistakes That Can Accelerate Acceleration of Income Taxes and Can Cost You Up to a Million Dollars or More!
For example one advisor had both a father and son as clients. The father died leaving his IRA to his son. The advisor promptly transferred the IRA from the father’s name to the son’s name? Sounds o.k. to you? But it isn’t o.k. If you transfer an inherited IRA to a non-spouse beneficiary without a special designation like “inherited IRA of Dad for the benefit of Son" you cause immediate income tax acceleration for the IRA beneficiary. So rather than having the ability to stretch an IRA or defer taxes for forty years, the son had to pay the taxes on the entire IRA distribution the year after his father died. Using reasonable assumptions, this mistake cost the son one million dollars over his lifetime.
Another time, a 55 year old retires from his company with a million dollars in a retirement plan. The advisor recommends using an IRC Code 72(t) election for the entire million dollars. Only a fraction of that money was needed for cash flow between ages 55 and 59. The result of the faulty advice was unnecessary massive acceleration of income taxes between ages 55 and 59. The appropriate response would have been to make an IRC 72(t) election for part of the IRA, not all of it.
Neither of these advisors is a bad person. As far as I know they might be wonderful spouses and loving parents. In fact, they could even be excellent money managers or product experts who have given excellent investment advice to hundreds of their clients. Where they failed, however, is not taking the time to become educated about IRAs and retirement plans or not seeking any additional help when they were confronted with issues related to IRAs and retirement plans.
It also grieves me to say that these types of mistakes are all too common and that terrible advice regarding IRAs and retirement plans is routinely provided to millions of clients.
Avoid These Costly IRA & Retirement Planning Mistakes – Do Your Research
If you are an advisor reading this, my suggestion, would be to read, study and attend some good seminars that will bring you up to speed on IRAs, Roth IRAs, and other retirement plans—with good information you can really add value for your clients. Excellent sources for information include books by Seymour Goldberg, Ed Slott, Robert Keebler, Natalie Choate, Gregory Kolojeski, and of course my own book Retire Secure!.
If you are a client looking for an advisor and you have a significant IRA, I would suggest that you learn something about IRAs by reading a book by one of the authors mentioned above or conducting some other research. At a minimum, ask an advisor what expertise they have in IRAs and retirement plans. If the advisor’s answer is, “What do you want to know?" I would repeat the question, “What expertise do you have in IRAs and retirement plans?" If they provide some vague information, ask them what books they have read, seminars they have attended, or can they show you any credentials that would certify their expertise in the IRA or retirement planning area.
Lack of expertise in the IRA and retirement plan area could, in many cases, be of more consequence than an advisor’s ability to pick the appropriate investments.
Expert advice is particularly important during life’s significant transitions such as retirement and planning for your estate. Incidentally, important transitions are also a great time to have money transferred to a new money manager, one who hopefully is competent with IRA and retirement plan issues.
Both Barry Byers & James Lange are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
James Lange has sinced written about articles on various topics from Culture and Society, Residual Income and Financial Planning. As one of the country’s top IRA experts and author of Retire Secure!, James Lange, can keep you from jeopardizing your family’s security. He has developed tax-savvy retirement and estate plans for over 800 U.S. citizens with appreciable assets in their IR. James Lange's top article generates over 74000 views. to your Favourites.
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