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Report From Ground Zero

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I want to change the meaning of this phrase and give it a makeover that would make any image consultant or PR representative proud. Have you ever heard of zero based thinking?



Zero Based Thinking

Zero-based thinking is a term coined by sales and motivational guru Brian Tracy in his book "Focal Point". It means that to evaluate a situation one considers the following question:

"Knowing what I know now would I get into thus business/job/situation again?" If the answer is yes, then continue your evaluation of the situation and make the necessary changes. If the answer is no, then the next step should be to get out of the situation as fast as possible, i.e. going back to zero.

Many people continue to do things that they think they should or are expected of them, even though they know that they would answer the question above with a "no". I was surfing the Internet and found this quote from Wayne Dyer:

"If you focus on what others expect of you, you'll continue to act on and attract more of what they desire for you. But when you can shift your inner thoughts to what you intend to create and attract into your life, you will no longer have to give mental energy to what others want for you."

How do you use this in every day life?

You begin to question everything in your life. Knowing what I know now, would I have bought that car? Knowing what I know now, would I continue to be friends with this person? Knowing what I know now, would I have eaten that fried Twinkie covered in chocolate? Zero based thinking has unlimited possibilities and this whole concept was derived from zero based budgeting. "If you focus on what others expect of you, you'll continue to act on and attract more of what they desire for you. But when you can shift your inner thoughts to what you intend to create and attract into your life, you will no longer have to give mental energy to what others want for you." (Dr. Wayne Dyer)

Zero based thinking has unlimited possibilities and this whole concept was derived from zero based budgeting.

Zero Based Thinking and Your Wallet

Can zero based thinking help me make more money in my business? Yes it can. Most small businesses if they do budgeting they just take last year's budget and increase it by 10%. Well with zero based thinking and budgeting you would have to ask the question, "Knowing what I know now, would I spend my money on that?" For example, if you are budgeting $2,000 on a yellow page ad next year, instead of just planning to spend that money, you ask if it deserves to be in your budget. I guarantee if you do this you will find money that does not need to be spent.

No Time for a Budget - Here is What To Do

I know many of you small business owners, you do not create budgets. I'm not here to judge, but I will give you a way to use this that is less time intensive. When you are writing out your checks to pay employees, bills, etc. I want you to ask yourself that question. When you are writing checks for your employees think "Knowing what I know now, would I have hired this person and would I be paying them this amount?" When you are writing checks to vendors for supplies, "Knowing what I know now, would I buy my supplies from them?" When you are writing checks for your mortgage or rent, ask yourself the question. If your answer is no, then change it. If you consistently do this, you will save money, because before you write that $2,000 check for that yellow page ad and before you answer the question, you will have to think back and evaluate how many customers have you gotten from that ad. Do you continue to throw money out because everyone else in your industry has an ad in the yellow pages? If that is your reason for doing things, please reference the Wayne Dyer quote above. There are significant opportunities awaiting you if just adapt a zero based thinking approach. I have already saved $425 per month.

What does all this have to do with Ground Zero? As I mentioned before ground zero is the starting point, it is the epicenter from which everything emanates. Let zero based thinking and this article be the ground zero to your success. I want this process to be the detonation to your explosion of achievement and victory, where the shockwaves are felt throughout your business, throughout your competitors, and throughout your industry. Knowing what you will know in the future, do you wish you would have listened to the advice in this article.

Copyright (c) 2009 Aisha Jones Scheffel
Report From Ground Zero
What do you think about the conspiracy theories that linger about 9/11?

"'I don't want to get into the conspiracy theories that maintain that 2,752 people died because of deliberate action by U.S. federal authorities. Those theories, along with scores of websites that catalogue seeming inconsistencies about the attacks, are believed, however, by hundreds of millions of people around the world. That is because the U.S. is so little trusted when it comes to truths in the developed world. Worse is that the perception that the U.S. administration invariably lies to its citizens and the people of the world catalysing hatred for the U.S. and perhaps catalysing far worse attacks in the future."

What was it like to work with people who had met the masterminds of 9/11?

"When I heard that bin Laden's people told my boss at Al Jazeera that it was the rich Saudi who vetoed a strike on U.S. nuclear facilities using passenger planes, I felt a shiver for what may yet happen if U.S. foreign policy continues to inspire those ranged against United States."

And what do you think of the U.S. response to 9/11?

"Obviously, the biggest threat as far as premature death to U.S. citizens is not terrorism. It's poverty. If the Annie E. Casey Foundation is to be believed, 24 million U.S. children are living in households with adults without full-time employment. Massive cuts in welfare by the Clinton administration were compounded by President Bush. You have worsening economic indicators, greater power exerted by private equity firms - Business Week had a great piece about "The Merchants of Red Ink" -

"Tom Herz and the the liberal think tank, Center for American Progress (CAP), have shown,

a child born into a poor family, defined as the bottom 20 percent of the income distribution, has an one-in-a-hundred chance of making it into the top five percent income level. Poverty is generational and very dependent on race but it's not that different for those who think they'll make it rich through hard work. Children born in the middle quintile, that's to parents whose incomes is between $42,000 and $54,300 also have only a 1.8 percent chance of reaching the top five percent, a likelihood not much higher than in poor families. We know that millions of Americans - men, women and children - are dying because of something far more dangerous than Al Qaeda."

But that is surely a long term goal - to end poverty?

"Given that according to UNICEF, it would only take an estimated $40 billion a year to achieve and maintain universal access to basic education for all people in the world, basic health care for all, reproductive health care for all women, adequate food for all, and clean water and safe sewers, the response to the real killer of most Americas is pretty obvious, not least when you realise that $40 billion is less than 4% of the combined wealth of the 225 richest people in the world."

But combatting terrorism has been the main task that the Bush administration have set themselves. How have they done?

"Hundreds of thousands have died because of U.S. military adventures since 9/11, all sanctioned by democratically accountable U.S. institutions, on the basis of lies.

"Obviously, during the UK investigation into the death of the source used by my programme at the BBC, Dr. David Kelly, it was painfully obvious how the so-called establishment would go to the ends of the earth to believe every statement made by Prime Minister Tony Blair. Given the number of deaths in Iraq, it makes one shudder to realise that populations should not seek information from their elected officials, nor their media. Uranium from Niger, the outing of CIA officials, notes copied from the internet..everything showed the parlous state of modern journalism and how close journalists have got to power. It is left to comedians, now, people like Jon Stewart and Stephen Colbert to tell the truth to power and to people."

But what about the internet?

"It gets harder to find things. But, certainly, United States TV is streets ahead of the UK when it comes to television news. Channel 4 News in London and the BBC's Newsnight TV programmes in the UK are so boring that it is not surprising no one watches them. If I was Tony Blair, I would thank my stars (or his holistic healers) for the fact that the UK has no show like Amy Goodman's Democracy Now, daily news programme, broadcast from New York. Even Fox News which is blatant about its partisanship, often gives a better more rounded international picture of events in the world than the UK now receives, thanks to its boring selection of Reuters and Associated Press round-up wires."

But there has been harsh criticism of policy on Iraq in the press?

"Since Iraq, liberal newspapers and broadcasters have steadily moved to the far right when it comes to economic policy. As for foreign policy, criticism of the Iraq war, both in the UK and the U.S. seems often enough to be based on partisan politics. But I'm not sure Al Gore wouldn't have invaded Iraq. Here in the UK, it is left to the Conservative Daily Telegraph to regularly lambast the Blair government. But I'm absolutely sure that a Conservative government would have acted just as Blair's did. The only anomaly is why trade unions that back Tony Blair's Labour Party, should so readily support the wanton destruction of countries such as Lebanon and Iraq, thus aiding the 7/7 plotters that killed 52 in London's worst ever terrorist attack."

So if it is the global economy that is killing so many more than the terrorists, how is that going to perform?

"Luckily, for those with credit cards and properties, debt financing of the UK and U.S. economies have saved a lot of people from the abyss. This triumph of optimism over economic theory has succeeded in keeping things ticking over for decades. Alan Greenspan - the Fed Reserve Chairman who helped send South East Asia into an economic tailspin and nearly destroyed the world economy famously said that theory and not kept up."

To conclude, what should one think, five years after the attacks on New York and Washington?

"Well, worse crimes are committed every day. And that the zero sum game of the world' superpower's need for Middle East Oil and its backing of the main recruiting sergeant for Al Qaeds (Israel) needs to be solved."

And are we closer to a solution?

"I can currently see no progress on either of these two axiomatic plates upon which the political techtonics of the world rest. As the IMF and the World Bank and the UN grind away, an ever connected world allows the disgruntled to continue their deadly theatrical events. Let's hope that next time, they don't use the nuclear option."

Thanks.
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About Author
Both Aisha Jones Scheffel & Edward Victor are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Aisha Jones Scheffel has sinced written about articles on various topics from Bankruptcy Law, Adsense and Mortgage. Aisha Jones-Scheffel is "The Doctor CFO." Get her FREE SPECIAL REPORT, "7 Never Before Told Ways to Make Your Practice Stop Bleeding Money (That Has Nothing to do with Insurance or Billing)" and her FREE money management how-to tips at. Aisha Jones Scheffel's top article generates over 4400 views. to your Favourites.

Edward Victor has sinced written about articles on various topics from Education Toys, Book Reviews and Real Estate. Edward Victor represents , whose novel
Coping Skills For Stress
Youll never completely get rid of stress, but you can learn to manage stress with coping techniques that work for you. I hope that Ive given you some great ideas on how you can deal with stress
 
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