A sales copy is basically a shop window for you to showcase your product. The success or failure of your marketing depends very much on how well you write your sales copy. If you manage to write a crap sales letter, then not only will you confuse your potential customers; they will be so turned-off that they will never return to your site again.



In this Internet marketing guide, I will show you absolutely killer ways to make a sales copy convert like crazy, and bring you more sales.

1. Emphasize the amount of time spent on creating your product

You may have spent weeks or months in preparing your product, so why not let your audiences know about it? They will be very interested to know why you have spent such a long time to research its content. This will immediately add more value to your offer, as your audiences will realize that yours is not some fly-by-night stuff that is assembled in a haste just to make a quick buck.

2. Mention how much capital was invested in your product

Always mention the amount of invested capital for the preparation of your product. You may have spent some cash on researching the product, or you may have invested a fortune on testing the durability of your product. Tell your visitors how much you have invested in your package, as this will add more value and credibility to your offer.

3. Be short, sweet, and to the point

This is important especially if you are selling an information product. Your audience would not want to read through hundreds of pages of mambo jumbo stuff. They would want to grasp the information in the shortest possible time. So please be short, sweet and to the point. If it is 40 pages, then make sure you put that down in your sales copy.

4. Mention any rights to your product

If you are offering resale or master resale rights to your product, do not forget to mention the parameters of such license in your sales copy, and also emphasize the benefits of these rights. In this way, you are telling your audiences that not only are they buying a product; they are also buying up resale rights to provide them with an extra income stream.

5. Outline the freshness of your product

One of the fears of your potential customers is that they may end up buying something which is already floating everywhere on the market, or something similar to what they have bought before. So if your offer is fresh, original and has never been released to the public before, then you must put this factor into your sales copy, because this can be a very critical selling point.

6. Highlight the word 'Exclusive'

The word 'exclusive' can be a great motivator for your audience. Tell them that your offer is not circulated anywhere else, and will never be offered anywhere else again after your campaign finishes. Your readers will feel compelled enough to consider your offer seriously.

7. Show your customers that you are bad

Yes, seriously. You are playing a psychological game here. Because deep down, everyone loves to be associated with a bad boy. Show your audiences that you had actually taken a 'no holds barred' approach, or even better still, show the 'I don't give a damn' attitude with your product. There are some truths to a bad boy's words after all.