Let's say you have gone to all the trouble of building your AdWords campaign, you have built a website and several pages of content, you have set up a series of autoresponders with aweber, you have your clickbank or Paypal payment system set up, you have produced a product and some bonuses and probably spent many hours writing your sales copy, not to mention some dollars on traffic generation using AdWords, possibly Yahoo and MSN, and web 2.0 or SEO strategies.



BUT..only to find out nobody is really that interested in buying your ebook or other product about widgets and it's not selling.

Unfortunately, this is still a very common problem among many people selling on the internet, including those using pay per click (PPC) services.

Here's one suggested process to help you carry out your niche research:

Step 1. Find a niche product or service you are passionate about.

This will greatly improve your chances of being successful in the beginning. Why?

Because it's generally the easiest and most practical way you're going to be able to devote the kind of time and effort required to create a meaningful web site, build up the right traffic, generate worthwhile income, and enjoy what you're doing. At least in the beginning.

Step 2. Choose a niche product you are knowledgeable about.

Reflect on what skills, products or hobbies you know the most about already.

If you don't have the knowledge yet, then choose a niche product that you would love to promote, then spend the necessary time to research it, so you can eventually become seen as an expert in your marketing niche.

Step 3. Define your niche market.

Do the necessary niche research to see if there is a 'market' for your niche product. To create a profitable business for your niche product, you need to ask yourself this question:

Is there sufficient demand for my product or service if I decide to test a PPC camaign?

If you choose a field that is too broad it may be hard to stand out from the competition. Visit google and see the competing AdWords Ads plus the Google's organic search results for your keywords.

If you see a number of AdWords ads advertising products in the niche you are researching, don't let this necessarily scare you off. Rather use this information to confirm there is a market in the niche.

You can find some great niche ideas by visiting sites such as www.amazon.com and www.ebay.com and simply looking to see what are the popular sellers are. Niche it down as much as you can. Dig deep.

Once you feel you have found a reasonable niche you need to do some further basic niche research before you go out and start building your niche website.

The research involves analyzing the supply and demand for the chosen niche/theme. As mentioned above, you want to look for competition which will help confirm the niche is viable. Don't be fooled into thinking that no competition mean big profits for you. In nearly every instance, no competition means the niche is not viable.

If you want pay per click visitors you need to match what you offer to what they want. The key to this is in basing your website and web pages around carefully chosen Keywords. The right keywords are crucial to the success of your AdWords campaign.

Demand and supply keyword research is simply a matter of looking to see if people are using the keyword search term and then looking at how many websites cater for that demand.

There are a number of excellent tools available for researching keyword demand for your niche.

Proper keyword research is absolutely vital and its incredible how many Google AdWords users are willing to spend their hard earned money before researching which keywords to bid on.

I use both www.wordtracker.com and www.keywordelite.com and have no affiliate connection with either.

Wordtracker runs through your browser window on your server while Keyword Elite is a locally installed application.

I have video camtasias to show you how to best use these tools.

I also use and recommend the free powerful free SEO Book keyword suggestion tool. Again, I have no affiliate connection with this tool.

http://tools.seobook.com/keyword-tools/seobook/index.php

Some of the features of SEO Book Keyword Suggestion Tool

* offers rough suggested monthly search volumes by market for Google, Yahoo!, and MSN (Microsoft Adcenter).

* Links the search volumes to the related global search results.

* Provides links to price estimate tools from Google AdWords. That Google AdWords tool shows the necessary bid to rank #1 for 85% of queries, and roughly how much traffic you could expect AdWords to send you based on that bid price and ad position.

* Links to Google Trends, Google Suggest, Google Synonyms, Yahoo! Suggest, and Keyword Discovery keyword research results.

* Links to various vertical databases like Topix.net, Google Blogsearch, and Del.icio.us to let you know if people are talking about your topic and what types of resources they are referencing.

* Is driven off the Wordtracker keyword suggestion tool. If you sign up for a Wordtracker account (recommended) they offer many additional keyword research features and tools that are lacking in our basic keyword tool.

I am in the process of finishing a video on an in depth look at niche research and that video will that available soon for you on our blog.

Talking the time to properly carry out niche research before developing you product can pay very big dividends for you.

It can save you many hours of wasted time and energy, not to mention money, by ensuring your efforts are directed to a profitable and responsive niches.