Dr. Joe Vitale a Law of Attraction expert and featured personality in "The Secret", is the president of Hypnotic Marketing, Inc. He has written several books including, "The Attractor Factor, 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out", "Life's Missing Instruction Manual: The Guidebook You Should Have Been Given at Birth", and "Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More".



Dr. Joe Vitale also has a number-one bestselling audio program. It's called "The Power of Outrageous Marketing". He is the world's first hypnotic marketer, and as such, he has made millions and millionaires. He has used his talent to change the lives of many the world over.

Writing has been a passion for Joe since he was a teenager. His inspiration first came from the "Twilight Zone" series. He just knew the writer behind such a phenomenon must be a god-like creature. He was a bit disappointed when he met Rod Serling in person and realized he was only a human. The disappointment didn't last long, though. If Serling could write, so could Vitale!

So, what makes Joe Vitale so successful? He gets that question a lot and always responds in the same way: he follows his driving enthusiasm. It doesn't matter what his interest is at the time, he follows it to the end of the Earth. Person, place or thing, he knows he's following his heart.

One of his pursuits was learning as much as possible about a man named Bruce Barton, founder of BBDO. Joe researched him for two years before writing his highly successful book, "The Seven Lost Secrets of Success", which has been through approximately 20 printings. He didn't know he'd write a book when he was following Barton. He only knew he was following his passion.

There aren't too many people in this world who can follow their passions and immediately quit their "day job". Most people struggle for quite some time and lose a lot of money and sleep in the process. Joe is no different. He was poverty-stricken at times, and he had to get meaningless jobs at times to provide for his wife and himself. The dream of writing was never far from his mind, though.

So you've dug yourself a hole. The key to getting out of it is to figure out exactly what's holding you back. Joe realized his family was holding him back. None were writers or avid readers. None understood his drive. It took moving 2,000 miles away to finally overcome his self-worth issues and dig himself out of poverty.

Each of us has a reason why we hit an income ceiling. It's usually an unconscious reason. Until you figure out what your reason is, you'll be stuck. For Joe, he realized his ceiling was his father's railroad worker income. What would it say about his father working countless hours for little pay if Joe worked very little for a large payoff? Only after he overcame that mental battle was he able to make real wealth.