With methods of communication in the global arena increasing by the minute, marketing on the Internet obviously does not lag far behind. With the discovery of this tool the world has become a smaller place and the term 'globalization' has set in. But, advertising or promoting a product on the net is not as simple as it looks. There are various aspects you have to look into before choosing the right platform on the net.
Firstly, there are number of sites that people can refer to on the net. We all know that with a nominal amount, people can register themselves and host various sites. When you are marketing a product on the net, the first factor to keep in mind is what is your product that you wish to sell and which are the sites your prospective clients would visit? For example, you are selling a glamorous magazine and want to promote the same on the net. The first aspect to look into is the age group, who would be your target audience and what site they would visit frequently. Sites like face book or orkut could be great options. If your budget does not fit the bill, then you have other options like yahoo or hotmail. It all depends on whom you want to reach out to.
The next aspect you can look into is that once you have selected the site on which you will promote or market your product, you will have to design your campaign to make it attractive enough to grab your viewers' attention. Colors, pictures and key messages should be bold and should stand out for your viewers to find what exactly you are offering. Once you have gained their attention half of your job is done.
Another important aspect is to know your competitors. Look for methods and sites they employ to promote their products. Study and assess the responses, they have received. You can also analyze their shortcomings and work on you campaign accordingly.
Once you have zeroed in on the sites, color and message you would send across to your audience, you have to make sure that your monthly fee you pay permits you to make updates, minor changes and receive technical support. These issues will occur frequently and therefore you should specify all these in your agreement.
Apart from advertising on various sites, you can market products by hosting your own website. With your own site, you have the space and freedom to mention the various aspects and benefits of your product giving the viewer a more interactive tool to know your product. You can also create a method of retrieving orders, with viewers placing them on the site itself.
Email campaigns are also quite common. After you get a database of names and e-mail addresses and you know these prospective clients would be interested in your product, you can then send out mails to their addresses. The advantage of sending mails is again you could get in direct contact with your prospective customer and you can specify all the details in the mail. The disadvantage is that these mails are usually spam mails and are often deleted without even having a look at them. The key is in your subject line. Make it interesting enough for the person to get interested in your mail and view the content.
Using the Internet as a marketing tool reduces advertising costs and attracts target audiences. The brand and sales of your product would make a profitable business, if you follow these golden rules of Internet marketing.
Rules Of The Internet
As long as you are covering the hosting and domain registration fees each year (maximum of a couple of dollars a month), then why take the site offline? Admittedly if the site is causing you hours of work every week and still only making you a couple of dollars income each month, then yes, remove it. For more info login to :www.impacts-popup.com But if the site involves you in no work (for example if it sells an e-Book or you generate Adsense income etc from it, then why remove it?)
The point is that whilst the site in question may only be generating a small amount today, you never know what might happen tomorrow?..
This principle has been illustrated to me in a pretty big way during the past week and this is the sole reason that it is fresh in my mind and he want to share the experience with you so that you don't make the mistake that I very nearly made.
After a few months of receiving no traffic, the site was eventually picked up by a couple of the major search engines and it started to receive a handful of visitors each day. He guess on a very good day he would get 45 referrals. Needless to say, the site wasn't making a fortune in income but something is always better than nothing.
Anyway at the beginning of this year he undertook a review of all of my websites and made the decision to ditch a few of the under-performing sites. This is where I nearly made a big mistake by deleting my little site but for whatever reason, the site in question managed to survive my 'cull'. It was a close call but in the end he decided that even though the site was only making $20 or $30 a month, it wasn't involving me in any work so it would be stupid to turn it off just for the sake of it.
So the site remained online and up until last week, it continued to tick over as it has done for the past three years, earning a minimal income every month from the few visitors that manage to find it.
That all changed last Thursday however when Google suddenly decided that my little experiment site was far more valuable than it had previously thought. For more information visit to:www.mrx-interview.comYup, Google decided that instead of listing my site way down the rankings for one or two low-level keywords, it would index the site at the top of the rankings (quite literally in first place in many instances) for numerous high-level keywords! :-)
Result? The site has gone from receiving an average of 35 visitors a day from Google to receiving over 500 visitors per day. On the busiest day this week, Google kindly sent the site just under 800 visitors.
Of course, this is great news and the site is already making considerably more profit than it has ever done but just look at how he would have missed out if he had taken the site offline. Remember, this is a site that he has barely touched in three years and he certainly hasn't spent any time optimizing the site for the search engines. It is just a simple case of Google changing their algorithm in a way that favours my site considerably. This is one of those situations which could happen to any website at any time and this is the main reason why he say, once you have a site online, leave it there.
Clearly there is no guarantee that my site is going to stay at the top of Google for any length of time and given my experience of how search engines work, he is prepared for it to drop back down the index at any time but he is certainly enjoying the extra traffic while it lasts.
Both Kris Koonar & Rajesh Khanna are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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