A study done by the Promotional Products Association International gave some powerful insight into how clients and potential customers react by receiving advertising specialty items:



# 55% of people questioned said they keep their promotional products for more than 1 year.

# 76.1% of respondents could recall the advertiser's name on the promotional product that they had received within the past 12 months.

# 75.4% of respondents said they kept their promotional products because they were useful.

H&M Advertising, www.hmadvertising.net, based in Martinsburg, WV learned that many years ago and after being in business for 34 years it continues to bring in more clients and repeat orders. Local business's love to get imprinted custom gifts, pens, pencils, business cards, executive gifts, keychain's, customized shirts and other promotional items. A great way to get new business is to give the potential client a sample item that has their logo already on it. Its always nice to see what your own logo would like on the specialty item than just a random one, but the random logo sample definitely works too.

Corporate gifts for employees is also important. Studies show that employees like to be rewarded for their hard work and they should. Promotional products can be used as awards such as desktop accessories, electronics, apparel, or glassware items with the company logo on it. The holidays are also a good time to award employees for their work and dedication, Christmas time is the perfect example. Its always a good idea to award all of your employees for the work they have done throughout the year. A simple item such as a coffee mug with your logo on it is a great corporate gift idea and employees enjoy getting the gifts to show that they are appreciated and it helps if its something different every year.

In closing, promotional products can encourage an increase in your companies sales, reorders and also customer and employee appreciation. For more great ideas visit www.hmadvertising.net for a full line of advertising specialty items and informational articles on the advertising specialty business.