So where are the clients? Why is it that you don't have a deluge of people coming through your doors to buy your products?



Have you looked at your call-to-action lately? In any marketing tool, it is important that you get clients to act on your print brochure message. Not only that; but your call-to-action should get them to act now!

If you don't have the kind of call-to-action that makes your target readers scrambling to your door, then here's what you can do to have your phones ringing off the hook and your sales shooting up in your chart.

Give a deadline.

Always provide a deadline for ordering to get your target readers to act on your offer immediately. Even the most skeptic would be hard put to ignore your offer if you specify when it'll end.

People are born to procrastinate. So give your readers the reason to act now. Use your deadline to include a free gift or an upgrade. Or you can always coincide your cut off date at the same time that you send out your materials.

Offer a Free Gift.

No one can resist a free gift. Not even the most procrastinators. That's why phrases like “free gift for the first 100 to call” will always get your phone ringing off the hook.

Offer a Trial or Introductory Period.

Trial periods and introductory time get clients to move, move, move. Offer a special deal or an additional service if they act now. Lower price deals are great techniques to get new clients.

Advise them of a price increase after a deadline.

No one wants to pay more when they can get an item for less. If your price is going to increase after your deadline then let your readers know about it. They'll definitely want to buy before you change your price in your color brochures.

Offer an upgrade.

An upgrade will always get you the boost you need to increase sales. “Order now and we'll upgrade your pc to the next level.”

Give out free supplies and accessories.

This is the same as your free gift offer. “Buy a laptop and we'll even give you a webcam for free.” Include in your offer products that are accessories to the main item. But don't forget to set a deadline, lest you get 0 in your list of accessories.

“No Risk.”

This phrase always gets people clamoring for more. When there's no risk involved, people generally tend to act immediately on an offer before the time runs out.

And please, do not use passive phrases like “Call us when you're ready.” If you want your readers to act on your custom brochure, then give them a reason to. Include all the perks of getting to you first. You'll definitely see an increase in sales the next time you send out your brochure printing pieces.