In internet marketing and direct sales the most important aspect of actually making a sale is what and how you write to your prospective buyer, in other words, the sales copy. There are many different opinions about how to do sales copy, for the majority if you really want to sell something you will need to hire a copywriter; however have you seen how much a copywriter, a good one charges? A good copywriter is worth the price you pay because they will be able to write something that will make you more money than doing it yourself. In fact it may mean the difference between actually getting sales and not. With that said, many of us can not afford the risk of hiring a copywriter until we already have some sales under our belts, so we need to learn how to write copy ourselves. Here are four tips that I have learned that have helped my sales copy actually sell. I learned these from Trevor Crook, copywriting expert and from some members of Taggzilla.



1.) Although the headline will generate about 80% of the ability of a person actually reading your copy it is not the most important aspect of the sales copy. The most critical part of the sales copy, the one thing you should spend the most time in thinking is the actual offer. Spend the time working the offer. This is sometimes called the USP or Unique Selling Proposition - what makes your offer unique or better than the next guys. Bonuses are very important in the offer, which is why you see everyone promoting their bonuses. It is kind of humorous when you think about it, here the copy is trying to sell you something and what it says is look at all the bonuses I am giving you if you buy this one thing. But the offer is what actually sells the product or service.

2.) Keep it simple. The average reading level of the English speaking world is only at a 12 year olds level. So you need to keep the language simple in your copy. Do not use big words, big words confuse the mind and a confused mind will not buy.

3.) Use bullet points effectively and here is the tip for using bullet points - they need to be exciting. Show the benefits of the item your selling through bullet points. People do not want to know the technical aspects of the product or service. They do not want to know what the item can do. What they want to know is how does the product or service benefit them. Benefits are exciting so tell them how the product or service benefits them in an exciting bullet point.

4.) Font does matter. Surprisingly font style and size does matter in an effective sales letter. Research, and believe me copywriters research everything, has shown that the headline should be large and in Times New Roman font and the actual copy should be Courier New in size 12.

I have used these four tips to improve my sales copy and I know it has improved my sales copy because it has improved my sales. I suggest if you want to sell on the internet or through direct sales use these four tips to improve your sales copy. If you want to learn more about internet marketing and selling online I would suggest finding a copywriter such as Trevor Crook who is willing to show you some tips or joining a group such as Taggzilla - http://www.taggzilla.com