That's the start of a new marketing campaign Soekershof Walkabout, Mazes & Botanical Gardens, launched last week.
"We are not in favour of aggressive marketing; neither in making loose promises. We don't sell 'blah-blah' but offer real value for money. We do not organise uncontrollable Q&A-SMS-games; neither do we believe in huge advertising budgets the customer has to pay for" explains manager Garden Operations Maart Geduld of Soekershof Walkabout. "But we do agree that those investments can be very profitable for some in the tourism industry. Most people rather invest R 700.00 or more for a game drive to see imported tamed big five than R 150.00 pp for a game drive with real indigenous game and with owners/rangers who really care and don't (off-season) organise 'canned hunting' for the 'happy few'".
Owners and staff of Soekershof sincerely believe that integrity will pay off at the end but in the short-term integrity also has its downside; especially in the highly competitive tourism market. No-one (or hardly anyone) believes in integrity. Tour operators generally only believe in high commissions (so called "STO-discounts") and the higher the commission the more emphasis on promoting a certain destination. "That sounds logical and, from a business point of view, it IS logical. But also short-sighted for quite a few tourists in Europe have been complaining in the media about tour operators who only offer the same mainstream attractions without offering the 'real South Africa experience'. That, these tourists discover via word-of-mouth, publications of the better -more investigative- travel journalists (the non-sponsored ones) and the Internet" explains CEO and co-owner Herman van Bon.
"It's a mindbreaking challenge to market an off-beat destination with low budgets. Regionally we are very much 'undermarketed'. That also has to do with local politics. For that reason only we should advertise more aggressively.
This region is known for its wines of which some are internationally highly acclaimed by the real 'connaisseur'. That most South Africans are visiting the cellars with the lesser ('papsak') quality is a sideline which is out of this context but on its own an interesting item for a wine-journo".
Most wine cellars in the Robertson Wine Valley do not know about most other things-to-do in the Robertson Wine Valley or they only direct their guests to activities owned by their own friends/family-members and so on. "That is human nature but no good for tourism in the long term", says Van Bon.
"The new slogan indeeds sounds very aggressive towards the wine/spirit industry and - first thought - it does not fit in our intention of providing people with honest information but, in its own right, it IS Honest!!!. It might also make some people think about their own drinking habits. But first of all it's a message for the 70 percent of the South African weekenders who visit this area for the 'free wine tasting hospitality'", says Geduld.
"We are not opposing free wine tastings -we are priviliged to live in an area with some of South Africa's best wines- although we are convinced that if all wine cellars introduce a wine tasting fee it will certainly negativily influence the lower end of the accommodation market in this region and also the 'papsak' segment of the wine industry. At the end such an introduction will benefit the quality minded part of the tourism industry including -most of the- cellars".
Scholarships For South Africans
The move comes on the heels of a new survey showing that difficulties attracting and retaining staff in the state are having a negative or very negative effect on a record 71 per cent of businesses.
State Local Government Association president Bill Mitchell said the shortage was so serious that the prospect of councils having to reduce services was "a very real possibility and probability".
Long delays for planning approvals and engineering work were likely if skilled staff could not be found.
Mr Mitchell said councils taking part in the South African recruitment drive would pay success fees of about $4000 for every vacancy filled but considered it well worth the money.
The association gave a shopping list of 80 jobs to recruiters, who will travel this week to South Africa hunting for town planners, engineers, accountants and environmental health officers.
Local government is Western Australia's third-biggest employer, with about 14,000 jobs, but Mr Mitchell said more than 10 per cent of jobs were unfilled as the sector competed with the booming resources industry.
The latest Commonwealth Bank-Chamber of Commerce and Industry business expectations survey found a record 76 per cent of businesses were worried about labour shortages, and many reported having to pay higher wages and incentives to keep staff.
Mr Mitchell said many councils were helping to pay HECS debts for new employees as one of a range of incentives.
In the September quarter, the index of non-wage labour costs surged to its highest level since the survey began in December 1997, and 38 per cent of respondents said they expected to raise prices in the next quarter as a result.
West Australian Chamber of Commerce and Industry chief economist John Nicolaou said overcoming labour shortages must now be a priority for the state and federal governments.
"While shortages are still most pronounced among skilled workers and professionals, critical shortages have now also been observed among lower-skilled labouring jobs and junior workers," Mr Nicolaou said.
With business expansion and growth set to continue at a rapid pace, he said, labour shortages would remain a problem for some time. More than 40 per cent of respondents reported they wanted to hire more staff in the coming quarter.
Western Australia's record low unemployment rate of 3.1 per cent is causing problems for the state Government, which has more than 900 vacancies advertised. Last month alone, more than 3300 new jobs were created in the state.
Police have been forced to recruit overseas to cope with a shortfall of about 120 officers. The force's recent recruitment drive in South Africa attracted about 300 applications, which are now being worked through.
Police Minister John Kobelke said that in the past 18 months more than 270 officers had been recruited from countries including Britain, Ireland, South Africa, Singapore, Denmark and The Netherlands.
Mr Mitchell said councils would spend about $200,000 this year promoting local government as a career that offered a better quality of life for workers than the resources industry.
"You can get big money in the mining sector, but you need to weigh up lifestyle with a job that is two weeks on and two weeks off against what we offer - like flexible hours, childcare, job-sharing and the like."
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Amanda O'Brien, The Australian
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Both Herman & Yvonne Van Bon & Neolie Marcos are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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