MAC Financial marries ECM and their CRM system to enhance efficiency while cutting costs and streamlining workflow



The Challenge

The strict oversight of the Isle of Man Government's Financial Supervision Commission (FSC) means that independent financial advisers require a secure enterprise content management system for tracking and managing both paper and electronic records. Proliferating work process documents, extensive audits and strict records-retention rules leave many financial services firms struggling to maintain productivity in a highly-competitive industry.

For Jon McGowan, managing director of MAC Financial, these challenges multiplied with his business's increasing success. With three major acquisitions in three years, McGowan and his staff were dealing with more customers, more work and significantly more paper. They needed a solution that would not only organize their records, but would also assist them in following compliance directives. Whatever solution they chose had to have enterprise capabilities, be able to manage a large volume of documents and integrate with their customer relationship management (CRM) system to enable fast, efficient and flexible client service.

It took less than half a day for MAC Financial to implement an enterprise content management solution, enabling instant document retrieval and freeing up an entire floor of office space. Now, MAC Financial runs more efficiently, saving time, money and staff resources while increasing revenue.

The Situation

MAC Financial, a firm of financial advisers based on the Isle of Man, boasts over twenty-five years? experience providing employee benefits advice to large multi-national and small corporate clients. As a Corporate IFA (Independent Financial Adviser) for investment business, they also provide a full range of bespoke services to private clients.

With over 5,000 individual clients and more than 300 corporate schemes encompassing 4,000 employees, MAC Financial operates in a complex environment. Recent acquisitions made it even more difficult to keep up with business demands. McGowan knew his team needed a solution that would enable efficient document management procedures while also providing the tools for superior customer service and comprehensive compliance procedures.

MAC Financial required a proven and reliable document management platform that could produce benefits in several key areas: customer service, compliance and operations. Integration with their CRM system was also crucial, because their solution had to function not only as a system for storage, search and retrieval, but also as a workflow management system integrated with their existing CRM software.

With a solution using content management suite, MAC Financial has improved productivity, streamlined their workflow and even enabled an employee to telecommute from Australia?not to mention benefited from savings of 25-35% achieved through reduced staff and a more efficient use of time.

The Solution

Before document management, staff needed to walk up three flights of stairs to the attic to retrieve documents. They were spending enormous amounts of time searching for information and filing documents, not to mention impeding profitability due to the overhead costs of paper used to print correspondence and copies for their files. Since implementing document management, MAC Financial has cleared the attic of paper, completely freeing an entire floor of office space. Staff spend less time searching thanks to instant document retrieval and only print out documents for correspondence, cutting down on printer output and storage space. According to Chris Reynolds, senior consultant at Viking Office Systems Ltd., the value-added reseller that implemented MAC Financial's Laserfiche solution, ?They don't print anymore.? With over 5,000 clients, that's an incredible amount of paper that has been eliminated.

Since implementing ECM, client service has noticeably improved. Comprehensive search capabilities enable staff to search through client information instantaneously, without leaving their desks to go up to the attic. In addition, staff can access documents simultaneously, something impossible with paper files. ?There's no more shouting ?Where's the file??, as any person can access the records in conjunction with our core CRM system,? McGowan comments.

?It's been an exciting process getting to this point, and we continue looking for ways to streamline wherever we can,? McGowan adds. ?Our philosophy is to continue to innovate in both technology and process, and Laserfiche is a critical component of our plans going forward.

?Essentially, ECM has moved us from the paper century to the electronic century.?

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