Title is the most important part of your page. It's the attention grabber of your web page so have it done up good and you will get traffic when your web page is listed when users search in search engine. So how to optimize your web page title? Put the keyword you are targeting in your title!
Let's say I want to target the keyword, Search Engine Optimization. So I put my title as "Tips on Search Engine Optimization". So, my title is 60% optimized. How do I get the 60%? The formula are (keywords appearance / total words). And this will result in your Title Optimization. Of course, the best way is to put the whole keyword in. But if you feel it's alright, go ahead please.
URL
The URL also plays a part in SEO. Let's say if you are writing an article about SEO, and if your URL has "SEO" in it, it will give it some advantage against others.
Let's say, I am going to target SEO again. If my URL has "SEO" in it, it will obviously have advantage against the other websites that do not have "SEO" in it.
Description
In a webpage, there is a description tag that you can use it to describe about your webpage. It is like a summary for your webpage. And also, it's the first thing that search engine look into. When users search in search engines, the search page that the search engine display, will have the URL, Title, and the description of the webpage. So it's definitely have weightage on SEO.
Keywords
Keywords tag is the place where you tell the search engine which keywords you are targeting. But due to the fact that some affiliates are misusing them, some search engine will ignore or skip this tag. But it never hurts to include them. Let's say I put the following as the keywords, "SEO, SEO Tips, SEO Techniques", I will have 33.33% optimization on each keyword. The more keywords, the lower percent you will get.
Body
Body text is where your main content is. Try to use the keywords often. But do not abuse them. Remember. Do NOT abuse them. The formulae to calculate the optimization of your body text is slightly difficult and as follows. (Keywords used/total word count in text). If I use "Search Engine Optimization" in my body text for 5 times and my total words count is 1000, then my percentage for body is ( 3 * 5 / 1000) which is 1.5%.
The following 2 are seldom used. But of course, it does not hurt to include them.
Alt Tags
When you put a picture in your web page, you can also include an alternate tag to it. It is normally used when the user could not display the picture, then the browser will display the alternate tags. If possible, try to include the keyword in the alt tags.
Link Tags
This is the words that you used to link to others. The words that you anchored to hyperlink to other website may also count into the SEO. So you might want to find some websites that are related to your website and link them up. Do a link exchange.
Search Engine Optimization Page
Off-Page Optimization.
After your website is listed in the search engine, the last thing that you need to do is to do some off-page optimization. Search Engines nowadays do not just look at the content of the website to see how well is it optimized. It also send spiders/crawlers to the websites that are linked to you, and websites that you linked to. In this article, I am going to uncover some techniques that are used in Off-Page Optimization.
1) Research
First of all, to understand how you can win others, you have to know how others do to gain some Off-Page Optimization. This is relatively easy. Following are the step-by-step instructions that you can find out how you can gain some Off-Page Optimization like others do.
A) First of all, key in the keyword in Google. With quotes or without quotes, it's up to you.
B) Next, go to the first hit that google returns to you. Open up that link in a new window.
C) Then copy the link and open a new browser and go to Yahoo.
D) Key in "link:theurl". For example, "link:http://www.google.com"
E) Take note of those high PageRank website pages that are linked. Having 3 PR 6 website linked to your website is never better than 1 PR 7. With a PR 7 linked to your website, your website will be listed within 24hours in google!
F) Finally, look for other pages that can also link up your website like others.
2) Relevancy
Remember, linking is one way of gaining some place in top search engine. But they also need to be relevant. Let's say your website is a diet website. And if you link it up with a body building website, it's totally off tracked! Find websites that are relevant to your website. The best is if they have the keywords you are targeting in their website. In this way, Google will give it some points for relevancy.
