SEO stands for Search Engine Optimization. This term is used to explain the marketing technique of developing a website to boost up its chances of being ranked in the top results of a search engine once an appropriate search is undertaken. There are lot many important factors while optimizing a website, which include its content and structure of the website's copy and page design/layout, the HTML meta-tags and the submission process.
What is SEM?
SEM stands for Search engine marketing which provides an effective method of highly targeted visitors to the web site. The search engine marketing pages make available access to the collective understanding of all the top search engine marketing experts with frequently updated articles, links to resources, and announcements of new tools and services.
Why SEO?
SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
This makes the site and its content eye-catching, appropriate and observable to search engines and web searchers.
It can happen with your web site if people cannot easily locate it. Traffic volume, if it is not existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
Conclusion:
It's a need to do SEO for your web site as if you wish to increase the traffic volume on your site & get it crawl easily and soon.
Search Engine Optimization Ppt
Because of the fact that Aaron Wall's SEO Book is now available for sale on ebook-scene we provide three articles in which Aaron Wall gives his comment on the different ranking factors search engines use. Together with 37 other SEO experts Aaron Wall voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). Each factor regarding the search engine optimization is listed, briefly described and added with Aaron Wall's comment.
Keyword Use Factors.
In this first article we concentrate on the use of keywords on your website. The following components relate to the use of the user's search query terms in determining the rank of a particular page.
1) Keyword Use in Title Tag
Placing the targeted search term or phrase in the title tag of the web page's HTML header.
Aaron Wall about this: "If it is overdone it can actually supress a site's rankings, but if the site is well mixed and the titles look more like descriptive newspaper titles than overt SEO it helps a lot. Plus many people link at documents by their official names, and thus the title acts as anchor text for viral content".
2) Keyword Use in Body Text
Using the targeted search term in the visible, HTML text of the page.
Aaron Wall says: "If it is overdone it can suppress rankings. I think they are moving more toward topic analysis to learn what is relevant though".
3) Relationship of Body Text Content to Keywords (Topic Analysis)
Topical relevance of text on the page compared to targeted keywords.
Aaron Wall his comment on this issue: "Using semantically related terms allows you to help associate your page with other topical pages and helps your page rank for many long tail keywords".
4) Keyword Use in H1 Tag
Creating an H1 tag with the targeted search term/phrase.
Aaron Wall about the use of keywords in the H1 Tag: "May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling".
5) Keyword Use in Domain Name
Including the targeted term/phrase in the registered domain name, i.e. keyword.com.
Aaron Wall about this: "If the domain name is an exact match I believe it is strongly weighted because it might be a sign of a navigational query. Plus having an exact match domain means their were either early to their topic (and thus perhaps a topical leader), or they may have paid a domainer nosebleed prices for the domain".
6) Keyword Use in Page URL
Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
According to Aaron Wall: "Not weighted anywhere near as much as an exact match domain name, but helps improve CTR (and thus relevancy if CTR factors into relevancy scores) and some people will link to pages using the URL as anchor text".
7) Keyword Use in H2, H3, H(x) Tags
Placing targeted terms in the H2, H3 headline HTML tags.
Aaron Wall about this: "May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling".
8) Keyword Use in Alt Tags and Image Titles
Using target keywords inside alt HTML tags and img title tags.
Aaron Wall says: "Important for helping images rank, but not as important for helping a page link, unless the image is a hyperlink, in which case the alt text acts similar to anchor text".
9) Keyword Use in Meta Description Tag
Utilizing keywords in the meta description tag in a webpage's HTML header.
Aaron Wall: "If done well it helps improve CTR by making your listings look more appealing. May hurt your rankings if it is too well aligned with the page title".
10) Keyword Use in Meta Keywords Tag
Utilizing keywords in the meta keywords tag in a webpage's HTML header.
Most of the SEO experts agree that this last component doesn't influence rankings at all in Google which doesn't index the information provided within it. Is fractionally weighted with Yahoo, but should only help if there are no other pages indexed that actually use the words in more important areas of the site.
(Next week Aaron Wall's comment on page attributes)
Both Semaphore & Peter Vandenberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Peter Vandenberg has sinced written about articles on various topics from Perfumes, Search Engine Marketing. Everything you need to know about search engine optimization can be found in . It is the #1 ranking SEO book on all major search en. Peter Vandenberg's top article generates over 1300 views. to your Favourites.
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