Secrets of Launching an Effective Mobile Marketing Campaign SMS advertising, or Short Message Service, is the trendy strategy today. Businesses are using wireless text messaging strategies to send messages directly to prospect's wireless devices. The industry anticipates a spike in usage of SMS promotion in the next two years. Virtually everyone has a mobile phone these days; executives, parents and children alike. Some individuals have even chosen to forgo their residential phones because of the value a mobile phone provides. The noise notifying you that you have received a text message can get in the way of important talks or cut in to family time. Users typically carry their wireless devices on their hip or in their tote. Sending an SMS advertising message via a device that people hold so closely necessitates some level of discretion and manners. The first and most important concept about SMS advertising is that it is inexpensive. In a time when businesses are downsizing and businesses struggle to make ends meet, it's more important than ever to find sensibly wireless device advertising is that readers have to click open the SMS text box before they are able to delete it, which is a plus for advertisers. Unlike e-mail ads, SMS messaging can't be clicked and erased without launching and seeing it. The secret is to draft quick, brief bursts of texts that grab the receiver's attention instantly. Don't try to stuff text messages with . Think of it as creating a message like when you would leave a voicemail. No one wants to play a lengthy message; likewise no one is willing to study a long text message on their wireless phone. The desired outcome for any promotions campaign is to grow sales and income. Begin by working with your existing customer contacts. Use SMS advertising to contact these individuals and entice them to do even more business with your companyorganization. Entrepreneurs are finding out about the new trend of using wireless devices to promote their goods. A 50 percent increase in SMS advertising is expected for 2008. Until recently, SMS has been used almost exclusivelyfor personal messages, but that is about to change. www.marketing2mobiles.com