According to a May 2008 report by eMarkerter.com, between the years 2007 and 2012, the readership of blogs will increase from around 94 million to a staggering 145 million.

That's 67%... Read it again.

I could spend all day telling you about the many different tips and techniques you could use to make your business a big success. However, when you have something as simple and effective as this, words just aren't enough.

You would be hard pressed to find anything else within the business world today where a projected increase of 67%, coupled with the assurance, that unless the world falls off from the shoulders of Atlas, then you can be damn well certain that it's going to happen. Do you really NEED any other reason to start your own Blog right here, right now?

Think for a minute about the industry giants Google and Yahoo!

Why is it that they have been so successful? They got into the field at the right time, just as the market was poised for rapid growth.

Again, that's 67%... If that number doesn't get you fired up to start your own blog, I really don't know what would. But you know me always pushing the limit.

I'm going to tell you even more reasons why you need to start blogging - right now!

A search of the web for relevant facts (and being the considerate soul that I am, I've done that for you) pulls up a 2006 report from the Pew Internet and American Life Project.The subject was the demographics of bloggers, as well as other information about blogs.

They wanted to know WHO was blogging, HOW they blogged, and WHAT kind of success they'd been achieving. Their findings are very interesting and informative. I've gone through that report, and I want to let you in its most essential features and results.

Here are the top 5 points which this report makes which should demonstrate to you the importance of starting a blog today.

Point #1: INCREASING YOUR READERSHIP About 8% of U.S. internet users (12 million) maintain a blog. 39% of U.S. internet users (about 40 million) read blogs. That's a 5:1 ratio...and that ratio is going to increase.

Point #2: FOR THE MONEY? 52% of bloggers cited personal expression and having a creative outlet as their reason for starting a blog. Only 7% of bloggers are in it for the money. What does this tell you?

There is little competition, with so few bloggers in it for financial gain. There are a large number of successful blogs which you can emulate - in the interest of making money. What this all means is that while creativity sells, the creative types are rarely selling it. Learn from this - there is money to be made.

Point #3: EASY ON TIME Only about 10% of bloggers spend ten or more hours per week working on their blog.

This is an interesting point. There are a lot of very popular blogs; the bloggers who run them are not necessarily spending all of their time maintaining them.Operating a blog (and profiting from it) might not be as hard as you once thought. This could be easy money for a very small investment of your time.

Point #4: SUBJECT MATTER When bloggers were asked which topics they generally focused upon, this tended to a hierarchy: 37% focus on their own life experience. 11% focus on issues related to public life. 7% focus on entertainment-related topics (e.g. sports, business, technology, specific hobbies, religion, etc).

The point here is that if you want a lot of viewers on an ever-increasing basis, then you'll need to allow bloggers a lot of PERSONAL space to express themselves. Today it's all about personality, about the FACE. Remember this point well.

Point #5: DEMOGRAPHICS You need to know who your readership is likely to be before you start up your blog. You want to look at the largest demographic if your blog is a for-profit venture.

54% of bloggers are 30 or younger. Bloggers are evenly divided between the genders. More than 50% of bloggers live in suburbs rather than in cities. 60% of bloggers are white, 11% black, 19% English-speaking Hispanic, and 10% other.

So although the demographics certainly don't rule out the fact that you should ALSO consider minority groups (race, age, gender) when creating your blogs, the point to understand is that you will want to focus upon the LARGEST demographic group for each category if you're going to obtain a substantial (that is, rewarding) amount of readership.

The best blogs will ALWAYS be those which are interesting to EVERY group, regardless of race, age, or gender. That's the real gem. That's the ticket to financial success through blogging.

I've just given you a lot of information and a lot of compelling arguments to start your own blog right now.

Don't hesitate - give it a go. It's easy, fast and in MOST cases, doesn't cost you a penny to start and run. Even better, as the facts suggest, the time won't require too much from your day or week either. So what are waiting for? Need I say more?