Many entrepreneurs new to the Internet marketplace have concerns about what product and/or service they should offer. What is a hot topic in the Internet business world today and in the future? Following are common situations and questions regarding starting your own Internet business and finding the niche market of your dreams.



Situation #1: I am new to the Internet business world. Where can I find hot topics in the market? How can I find niche products that are in high demand, but have little competition? Is this possible?

Internet Guru Secret Answer: Don’t worry about the competition a product may or may not have. If you have an exceptional product and great marketing then you will be able to squash any competition out there.

The best way to determine what topics are currently “hot" in the marketplace is to check out EBay at http://www.ebay.com. Click on the “SELL" button at the top of the EBay website. A list of the top selling products on eBay will appear. This will give you a great idea of what products and services are in high demand. Take time to learn about the current top searches for products.

You can find out what Internet visitors are searching for on EBay and fill in the gaps. Create a market of your own that offers the products and services EBay customers’ desire. Also research the largest stores on EBay to find out the products that are their best sellers.

In addition to EBay you can always fall back on the time tested hot topics of sex, God, and money. Products and services about these topics are always in high demand.

Situation #2: I have a few product ideas in mind. How can you determine if there is a large enough demand for a product? Do you check the number of searches for the type of product on the Internet search engines and/or keyword search programs? Will this give you an accurate picture of the level of demand?

Internet Guru Secret Answer: Listen to the marketplace. You can accomplish this task in a variety of ways. You can send an email regarding your type of product through an affiliate program. If the email proves successful then you can consider creating a product similar to the affiliate’s product.

You can also request feedback from your subscriber list. Ask subscribers if they know where to find certain information and products in your potential product niche. Subscribers love to give feedback about what they can and can’t find. You can find a new market in the areas where your subscriber’s can’t find the products and services they want/need.

Another idea is to survey your subscriber list to find out their most pressing problem. Then create a product or service that solves this problem.

Search engines and keyword programs are a good place to start, but you can’t always rely on them. For example, if you searched for the keyword phrase “Internet Marketing" it would only show about 860 hits. However, several Internet marketing gurus will tell you that Internet marketing is a hot topic as evidenced by the high number of attendees at their seminars. Therefore, search engines and keyword programs may not give the entire picture.