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List building is one of the most important things to do regardless of what kind of business you operate. It does not matter if you’re selling eBooks on the internet or life insurance at someone’s kitchen table. Having a list of warm prospects that you can turn to for new business and referrals is essential if you want to sustain longevity in your business. And, the money that can be made from your warm prospect list is incredible. If you have a list of warm leads of people who know and trust you chances are they will invest money in whatever it is you’re selling. People for whatever reason seem to dismiss the notion that 77% of people buying anything likely will buy from someone they know and trust. A lot of the time some people will even purchase something from someone they know even if they are a little skeptical. This is the power of list building.

Think about this for a moment. If your about to buy something from someone who you don’t know and then find out that someone you do know has the exact same product or service, who are you likely to buy from? Chances are most of the time the person you do know will get your business. This is my point. In today’s world of extreme competition, sometimes products you’re selling might seem a little saturated in the market because you’re not making any money. Well I guarantee that if you grow and develop a list of warm prospects, your chances of making a sale have increased tremendously regardless of what you’re selling. But list building can be very difficult especially for new business people who have no idea on how to go about this. Here are a few ways to do this.

1) Start a joint venture with someone who already has a list, newsletter, or ezine. Owners of these lists have in the thousands of members and can help you grow your lists quickly. Of course you will have to offer some sort of incentive but the rewards will be explosive. Many list owners are always looking for rewarding joint ventures if it will benefit them as well. Like you they too are business people who took a long time to build there list so they might seem a little hesitant at first.

2) Design and create a website that is search engine friendly and make sure to add an opt-in form to the website. Give-away a free eBook to your website visitors. This will really help in your list building. But make sure the eBook is of value and has great information in it. Also make sure you know what is in the eBook before you give it away. It’s pretty unprofessional to giveaway or sell something you have no idea about.

3) Write articles about something you have experience with and submit it to all the major article directories. Like this you will gain a reputation amongst your peers, and also generate some traffic from them. Not everyone can write articles and please don’t use someone else’s articles and just change the bylines. This is very unprofessional and illegal I might add. Write about something that can benefit the general public.