The Sedona, Arizona MLS system is a database of all broker-listed properties for sale in the Sedona area. This includes other nearby towns or areas such as Lake Montezuma, Rimrock, Oak Creek, Camp Verde, Cornville, Clarkdale, Jerome and Cottonwood. The full technical name of the service is the Sedona Verde Valley Association of Realtors Multiple Listing Service. It is sometimes abbreviated as ?SVVARMLS.? All residential real estate brokerages serving the Sedona area are members of the Sedona MLS. This includes brokerages which exclusively serve Sedona as well as a small handful that have branch offices in Sedona along with other offices elsewhere in Arizona. At one time, the MLS system was shared with Prescott, however, Prescott has since split off with their own separate MLS system. There are all types of brokers that are members of the Sedona MLS. Most of these brokers are traditional agents, however, there are a few specialists. These include flat fee listing brokers that list your property in the MLS for a small flat fee rather than a traditional listing commission, exclusive buyers agents that only work with buyers, as well as a few appraisers that do not actually list properties but still use the MLS to generate comps and perform market research.



Sedona's MLS features some of the most scenic and beautiful properties anywhere. The Red Rocks provide a scenic orange and red backdrop that artists, photographers, and cinematographers have known about for many years. Some of the names of the rock formations and other scenic features of the area include colorful descriptive names like Cathedral Rock, Coffeepot Rock, Thunder Mountain, The Devil's Kitchen, and Courthouse Butte. With less than 15,000 residents, Sedona definitely has a small town feel while also attracting many wealthy second home buyers from Phoenix and other areas. Virtually all of the recent real estate development in Sedona has been high end, this includes developments like Seven Canyons, Cathedral Rock Ranch, and Casa Contenta. Other areas outside of Sedona such as Cornville and Cottonwood tend to be more affordable but by no means inexpensive.

Presently there are over 700 agent members of the Sedona MLS. Most are salespersons or associate brokers that work for a designated broker. The number of agents often fluctuates with a hot or cold real estate market. When the market is hot, many people will obtain their real estate license thinking they can earn a quick buck. The reality is that the majority of transactions are handled by a small handful of top performers. As in many professions, a winner-take-all mentality often leads to certain agents specializing in and handling the vast majority of the transactions in their particular niche such as luxury homes, flat fee listings, foreclosures, manufactured homes, or a particular geographic area such as ranch properties in and around Cottonwood. As agents realize this and the market cools off, agents often convert their license status to inactive, while other prospective agents do not take the time to obtain a license and instead concentrate on their full-time job or on other industries.