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See You At The Top Zig Ziglar

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First, you must recognize that it is a process with a beginning and an end. Find out where your customer is at in the process and meet him and her there. You'll then be able to more easily guide him or her through the rest of the process through to closing.



Should You Use a Sales Process?

You need a sales process if you're serious about being a successful salesperson. A process allows you to know where you and the client are at. It allows you to make sure both of you are on the same page in the process.

Be Logical and Client-Oriented

And the end of the process, closing should be the logical conclusion to your sales activities.

Your sales process will help you identify if your prospect is receiving the message that you think you are delivering. Often times, the customer hears something different than what you actually say.

And you always, always, always need to listen for more than words. Listen for meanings of words (intent). You'll get in trouble if you don't.

Here are the Zig Ziglar Selling Principles

1. Selling is a process, not an event.

This means there is a beginning, a middle and an end. Do you know where your customer is in the process? Do you know where you are in the process? If the answers to these questions don't match, then you won't sell.

When you're at one end of the process and you're client is at the other end of the process, it can be frustrating for the both of you. This frustration can often kill the deal.

Because it's a process, Zig Ziglar says that you need to meet your prospect where's she's at and then continue with her through the end. You will be able to influence the speed of the process but the customer is in control of the speed of the process.

2. You make more money solving problems (needs, issues, concerns) than you do selling product.

Find your prospect's problems, and then solve the problems with your product.

3. People have their own reasons for doing things. They don't do things for your reasons.

Look for those reasons. Cater your sales process to those reasons.

4. You need to get to know your prospect better than you know your product.

I'm not saying that you have to be best friends. But you do need to know your client's wants, needs and desires.

Implementing a sales process is one of the most important things you can do to increase your sales. Zig Ziglar's Selling Principles will help you put into place the best sales process possible.
See You At The Top Zig Ziglar
This groundbreaking leadership research by has received extensive endorsements and enthusiastic reviews from well-known prominent business, political, and academic leaders who either participated in the study or reviewed the research findings. You will discover the proven success habits and secrets of people who, in spite of difficult or life threatening challenges shaped their own destiny to become successful, effective leaders. The full results of this research will be presented in the upcoming book by Dr. Howard Edward Haller titled “Leadership: View from the Shoulders of Giants.”

The nine initial prominent successful leaders who overcame adversity that were interviewed included: Dr. Tony Bonanzino, U.S. Senator Orrin Hatch, Monzer Hourani, U.S. Senator Daniel Inouye, Dr. John Malone, Larry Pino, U.S. Army Major General Sid Shachnow, Dr. Blenda Wilson, and Zig Ziglar.

The data from the above nine research participants was materially augmented by seven other successful leaders who overcame adversity including: Jack Canfield, William Draper III, Mark Victor Hansen, J. Terrence Lanni, Angelo Mozilo, Dr. Nido Qubein, and Dr. John Sperling.

Additionally, five internationally known and respected leadership scholars offered their reviews of the leadership research findings including: Dr. Ken Blanchard, Jim Kouzes, Dr. John Kotter, Dr. Paul Stoltz, and Dr. Meg Wheatley.

This is a short biography of one of the principal participants who generously contributed their time and insight for this important research into the phenomenon of how prominent successful leaders overcome adversity and obstacles. This Zig Ziglar's story:

Zig Ziglar was born in 1926, in what he termed “very modest circumstances” to a family that was “financially challenged in many ways.” He was “the tenth of twelve children born to a family living in rural Mississippi.” He lost his father at the age of five. Zig worked from an early age to support his family. He shared that he “had what was known as an inferiority complex.” Until “Judge” Ziglar's untimely death, he worked hard in a very depressed economy to provide for his large family. Zig said his Papa “was a thoughtful man possessed of great confidence. Everyone respected his intelligence, fairness, and judgment.”

Two days after his father's funeral, Zig's 14-month-old baby sister also died. Zig's mother decided to move the family to the “big city” of Yazoo City on the Mississippi River delta. His mother was well-versed in the Bible and regularly quoted from it. “My mother was famous for her ‘one minute sermons.'”

Zig worked his way through school, beginning with elementary school and continuing through his college years. In 1943, Zig joined the Naval Air Corps. Zig said, “I never would have had a chance to get into college were it not for the V5 Program.” He continued, “Despite being a poor student, I did well enough on my [Navy] Air Corps entrance exams to be accepted into the Navy's pre-flight training program.” He entered Millsap College in July of 1944, as part of the Navy's V5 program for Navy pilots. It was while he was attending Millsap that he met and started dating Jean Abernathy.

Zig was transferred to the University of South Carolina by the Navy. When World War II ended Zig continued to attend the University of South Carolina, selling sandwiches to other students to pay his expenses, and continued to court Jean Abernathy by mail. Zig and Jean were married on Thanksgiving Day in 1946.

The summer after they were married, Zig's sandwich business died off. The couple began to struggle financially. Zig got a job selling expensive cookware through dinner parties, but he still had his “inferiority complex.” That was the case until an important talk and words of encouragement from a respected mentor became the pivotal event that changed Zig's entire life. Ziglar proved his mentor right, moving from failure to success. But Zig also faced many obstacles as a field manager, obstacles that were to test him in the extreme.

After his sales and sales management experiences, Ziglar made a career change, focusing his attention on becoming an accomplished public speaker. He had not been attending church regularly, but he returned to it, becoming a devoted Christian. He described the importance of his embracing Christianity:

My greatest help came in the form of my faith when I became a Christian on July 4, 1972. As I came to realize how much God loved me, as a result I loved myself more and respected myself more. Again, here was a factor in my life that made a major difference.

Cavett Roberts, founder of the National Speakers Association (NSA), who was one of Zig's many mentors, persuaded Zig to put his message in writing. He did so. In fact, Zig has now authored twenty-three books on leadership, personal growth, sales, faith, family, and success.

I have known Zig Ziglar for many years and attended several of his training sessions. One of Zig's trademark lines sums up his attitude perfectly: “You can have everything in life you want if you will just help enough other people get what they want.” For as Paul Harvey is fond of saying “and now for the rest of the story” read Zig's wonderful and uplifting book “Zig: The Autobiography of Zig Ziglar” (2002).

Copyright 2006 © Howard Edward Haller, Ph.D.
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About Author
Both Brian Sylvan & Dr Howard Haller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Brian Sylvan has sinced written about articles on various topics from . Zig Ziglar has created many of the used by the nation's top business leaders. Explore his programs at. Brian Sylvan's top article generates over 1000 views. to your Favourites.

Dr Howard Haller has sinced written about articles on various topics from Leadership, Leadership. . Dr Howard Haller's top article generates over 6600 views. to your Favourites.
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