Self-Marketing and Self Promotion Self-marketing and self-promotion makes all the difference when you're looking for a job. When you are trying to sell yourself and impress a prospective employer, the first and most important tool you should use to your advantage is your resume and cover letter. Never make the mistake of using another person's resume to make yours. The other person may not have the skills you have, or may not want to highlight certain aspects. By doing so you are only going to harm yourself and your prospects. You have to make the most of your resume and covering letter, and use it to highlight what you can offer to the company that your competitors cannot. Think like an Employer To know what the perfect resume and cover letter should be like, it would be best to behave like an employer. This is more like role-playing, where you play the role of the employer and ask questions about the resume. This will give you an insight into what to expect at the interview. You get a chance to prepare yourself on the key qualities n employer looks for in an employee; qualities like a degree from a good school or university, good organizational skills to use in the work place, relevant experience in a particular industry and good writing skills. Go through a few resumes online, select the ones you most like and study them. Do not copy them exactly, but study them and then frame your resume to reflect the best of those resumes; it really does help to enact an almost real job hunt situation. This is what makes you ready to face the panel and sell your talents to get the best deal possible. Sell like a Salesperson After you have finished playing the role of employer and understood what an employer needs, next play a hardcore salesperson. This is when you really start self-marketing and self-promotion. Most people call it bragging, but you shouldn't be scared by the prospect of self-marketing. It is very important that you do so, because this will help create a niche for yourself in the work place. Marketing is evident in every sphere of life. Study a few of the marketing concepts that are around you and think about which appeal to you and why and use these to sell your skills to the employer. The purpose of self-marketing is to capture attention, hold on it and convince the person that you are what the company needs.