You may publish this article in your ezine, newsletter on



your web site as long as the byline is included and the

article is included in it's entirety. I also ask that you

activate any html links found in the article and in the

byline. Please send a courtesy link or email where you

publish to: support@multiplestreammktg.com

Know when to send in your Press Release

Copyright ? 2006

Press releases should target either general interest or

special interest media. Your targets should include print,

broadcast, and internet media. General interest media

includes your local newspaper, Time magazine, and some

of your local radio and television stations.

Special Interest media includes trade publications and

broadcast media that focuses on some niche area of interest.

The important thing to remember as you pursue this avenue,

is that your press release must be newsworthy, ie..., news,

if it is going to be published and generate the traffic

to your website that you are seeking. You should also

recognize that what's news to one organization isn't

necessarily news to another.

Your local newspaper, the Little Ville Beacon, may think

your having a website on the internet is big news. After

all, nobody at the paper has browsed the internet themselves

yet and they don't know anyone else who has a website. So

by all means send a press release to the home town

newspaper.

Time magazine, on the other hand may not be so impressed.

They may not have actually browsed the web, but someone

met somebody sometime at a cocktail party in Manhattan who

did. So its not news. Yet if you have the right kind of

site you might get into Time. How? Well, if it's a special

interest site it might correspond to a special interest

section of the publication or be involved in a special

event of the time.

For example, the periodical has a section that covers

politics and your website is the be all of all times

on politics. Or you might get lucky and send them your

PR Release on your model railroading website just as

they are putting together a special report on how model

railroading is taking the nation by storm. Of course,

you will not know that, but if you send enough PR

releases out you just might get lucky.

You could get on the radio. Does one of your local

stations have a talk show that covers computers? Perhaps

there's a local talk show that's about crafts and

hobbies. Your website on clothing and handbags might be an

appropriate subject to talk about when you call into the

show. Hey, you're doing a public service here. Don't be shy.

Special interest media would include Model Railroading

Magazine, Net Guide, Computer World, and a variety of

programs on public television and radio. The closer the

fit of what your website covers and what this particular

media covers the more likely you will get coverage.

If a particular media is a super fit for your site, like

if there were a publication called clothing and handbags

on the Web, you should probably make a special effort and

maybe tailor your release to meet their specific needs.

You might even call the editor for the department you

are targeting to reinforce your message.

Writing the press release should not be too difficult.

Keep it brief. About two pages double spaced is about

right. Always include some direct quotations as if you

were being interviewed.

For example, "Mr. Page stated that his Google Internet

Search Engine is the greatest thing since sliced bread."

With some good direct quotes, the reporter can write

the story as if he actually bothered to interview you.

Since reporters are very busy people, this extra touch

will be very appreciated and your website is more likely

to get some press coverage. A well written press release

can be used verbatim by some trade publications. The

trade publications that have no paid subscribers and a

lot of advertisers often don't have a lot of reporters

hanging around looking for something to do. The editor

just might pop your entire release, unedited (He's busy

too.), right into the Industry News Column.