As SEO continues to be concern number one for all website owners, more and more individuals are turning to outsourcing companies to work on their website's SEO and pagerank. In dealing with these companies, many people are still confused about what it is exactly they must do. Sometimes the answers to your questions conflict with other SEO firms or what you read in an article last month, or what some friend's little brother did on his site that made him rich overnight (don't laugh, I have heard those stories many times.)



I'm here to hopefully answer SEO outsource questions and help you get your site pulling in the traffic you'd like to see. Remember, traffic is the lifeblood of your website, and SEO is one of the best traffic generation techniques you can employ. Let's get to work.

There is a study recently completed on the results of companies outsourcing SEO (Sept. 2005, Jupiter). The results may appear shocking, but it is something I see every day in this business.

The study showed that 64% of companies that chose to outsource their SEO work did NOT follow the instructions their SEO firm laid out for them! Let me repeat- they did not follow instructions! Even though this company recognized the importance of traffic (good), researched and selected an SEO firm (better), and laid down the cash (lots of it for a professional and effective outfit, even better), their not following directions let it all fall apart!

Imagine. If 64% of those who contracted SEO work don't get it, how easy would it be for you to get ahead and optimize your website- the more attention you pay to detail, the more SEO, the more SEO, the more traffic you get, and the more traffic, the happier you are, invariably.

The more SEO changes, the more its principles stay the same. The SEO winners are not those individuals who chase each new trend. The winners are those who commit to their SEO firm and treat their business with the seriousness success commands.

So, now that you have an SEO firm working your website into search engine page-ranking super-being, your job is to sit back, implement the pertinent adjustments, and wait for the results. Carefully shaping the firm's suggestions into the working fiber of your website is critical, as these changes are those that will drive your site up. Forget Desperate Housewives- try desperate SEO firms. With 64% of clients NOT making the moves necessary for success, no wonder there are rumors of astounding failure with SEO firms out there.

Now that you are part of the 36% that takes action, its time to treat your website with the seriousness and commitment it deserves. Then, get to work with the right SEO company to open the floodgates of traffic SEO can deliver. Internet marketing success is simple, not easy, and its your choice.