There's an old saying that goes 'dance with the one that brought you.' That means that you do not abandon the principles and ideals that got you to where you are in life and business. That is especially true in business. Often the death knell for a business is a fundamental change in the way that business performs for customers.



While this sage advice is true, you also need to add to it the necessity to establish and maintain solid ways of keeping in contact with your customers and prospects. An 800 number and PBX system can be a major part of sending the message to those who contact you that you intend to keep doing what you do best in order to deliver the best product or service that has become the hallmark of your business.

Toll-free Contact. Provide a way for customers and prospects to contact you at no charge. This sends a powerful message to them that they are important to you. This 800 number should be plastered on all of your advertising efforts. In fact, satisfied 800 number owners testify to the increase in business brought about by the system.

Grows with You. There is nothing like the frustration of having to move from location to location as your business grows. It interrupts your business and puts you behind schedule. This is one area that a PBX system can shine. It keeps on working while you are stuffing your business belongings in a box and moving to a larger space. And, the best part about it is that your customers will not know the difference (unless you tell them). If you find that you need to add extensions and routing capabilities, it is all very simple to perform. And it is cost effective, too.

Makes You Personally Responsible. How frustrating it is to call a company that you do business with and be placed into a voicemail box where you leave a message and hope that someone contacts you soon. This option should be the last resort in a business PBX system, but often it is the first and only method. The properly programmed system routes calls to find 'live' persons first, then only as a last resort, routes to a voicemail box. This sends a message to your callers that they are important to you.

Delivers Great Customer Service. Customers and prospects have all come to expect the auto-attendant that is a major part of doing business. It is how you use this system, however, that can offer support options that help your customers and prospects to help themselves to free and valuable information. Also, routing their calls to departments or people lets them make the choices and gives you peace of mind that things are handled properly. You will come to appreciate the organization that this affords your business.

Keeps Them Coming Back. Once customers and prospects see how easy it is to do business with you because of your 800 number and PBX system, they will come back for more. And more often as well.

What a great vibe to send out to them. What a great dance you will be doing with the one that brought you.