The Internet has always held promise of being a new outlet for independent musicians, and today there are new technologies that can help musicians get ahead. In addition to social media platforms like YouTube and Google Video among many others that allow posting music clips online, some independent musicians have started using something called On Demand Short Run CD/DVD Production, enabling them to order smaller batches of CDs and DVDs in real time online 24/7 and ship to promoters and customers, one at a time.

This platform allows artists to retain ownership of their music and all rights to any content. The on demand platform makes it possible for artists to sell their music without manufacturing a thousand discs, so a lack of financial resources is not a determining factor as to whether an artist's music is heard by the public.

For example, a musician can send a finished product directly to a radio station without having to produce thousands of copies. Artists can provide graphics and the master and CD, or the DVD orders can be filled on an as needed basis. Orders are filled for the artists themselves, distributors and the general public. This makes it possible for artists to get their music in front of the public with very little expense and little or no inventory.

On demand technology offers multiple packaging choices, retail finish quality, quick turnaround and no minimum orders. The entire process of ordering, production, packaging and shipping is automated with an on demand engine, enabling the management of thousands of unique orders.

Jazz musician, Alaadeen said, "In order to get a good rate to manufacture CDs, I had to manufacture large quantities. This led to excessive inventory, and there was the distribution issue. CD On Demand is appealing for artists.”

With traditional CD/DVD replication services, significant quantity orders are required at one time and customers need a method to distribute them to the end user. There are many situations when this does not work. On demand production technology helps people avoid the hassle of inventory and fulfillment; delivers custom content how, when and where a customer wants it; and automates and tracks order processing.