Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with.
So what's in it for all parties concerned?
Using RSS is a win-win for both the publisher of the content, who gets their name out to potentially millions of sites and you, the web site owner who is pulling the content onto your site.
Content, by the way, means anything that a publisher decides it means. Typical content includes news headlines, new product update notices, blog summaries and lots of other stuff. It's the "content" portion of the equation that's good news for you.
Show me the money
One of the best features of hosting RSS feeds is that it gives your site an endless source of freshly updated and relevant content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetite for fresh content keep your rankings up.
Sticky Loyalty isn't a new Ben & Jerry's flavor, but it should be the goal of any serious webmaster who wants to create a web site that visitors return to over and over again. The use of carefully selected RSS feeds can make that happen by offering unique content which can't be found anywhere else. Now please don't make the mistake of thinking "But they can get that same content at the publisher's site, why should they come to mine?". Just build it and they will come! Sorry, I couldn't resist saying that, but it's true. In addition to the RSS content, which they surely can get somewhere else , you are going to add your own sticky loyalty stuff that's all about whatever your site is all about to begin with. That combination of your own content and the RSS feed makes visiting you a purely unique experience that can't be found anywhere else.
Now please don't make the mistake of thinking "But they can get that same content at the publisher's site, why should they come to mine?". Just build it and they will come! Sorry, I couldn't resist saying that, but it's true. In addition to the RSS content, which they surely can get somewhere else , you are going to add your own sticky loyalty stuff that's all about whatever your site is all about to begin with. That combination of your own content and the RSS feed makes visiting you a purely unique experience that can't be found anywhere else.
You don't have to be a member of the Geek Squad to start showing RSS feeds on your site. Just visit any of the links below and get busy using RSS to make mo' money.
Show Me The Money Cruise
Bill Gates, Jack Canfield, Robert Allen - what do they have in common? You've probably guessed it - they're all rich and successful. So, what's the secret to their success? My guess is they all "see" themselves as successful. How do you see yourself?
The quote above, by Dr. Denis Waitley, describes the process to materialize success. It's short and to the point - but for most of us, it's not easy. In fact, there are many who would adamantly declare that visualization is a waste of time.
In the best seller "The Secret", Dr. Waitley describes the visualization process used in the Apollo program. He used this process, called Visual Motor Rehearsal, in Olympic training. Here's a quick overview of Visual Motor Rehearsal.
Using this program, Olympic athletes ran their event 'but only in their mind. They visualized how they looked and felt when they were actually participating in their event. The athletes were then hooked up to a sophisticated biofeedback machine, and its results told the real story about the value of visualization. The same muscles fired in the same sequence as when they were actually running on the track! This proved that the mind can't tell the difference between whether you're really doing something or whether it's just a practice. Dr. Waitley says, "If you've been there in the mind you'll go there in the body.
When I sit down to create an article, first it's in my mind - then I record it on paper. When we build a new home in our construction business, first it's in the mind of my husband, the designer, and then our crew builds it in the physical. These ideas come from an unseen source, one we all can access, if we're open and receptive to the power of inspiration and visualization. Everything you do starts in your mind - including your business. So, it's critically important that you see it as a smooth running, profitable business.
Here are 3 tips to help with your own visualization process.
1. Since it all starts in your mind, it makes sense to take time to do the mental work first. I find it easiest early in the morning before I start my daily routine. You may also try visualizing what you want your business to look like at night just before going to sleep. This will give your mind time to work on it while you sleep.
2. Don't overwork yourself. When you get so wrapped up in "getting the job done" it's easy to let all the good intentions of visualization go out the window. When this happens to me, I find my creativity suffers. It's difficult to think creatively, when I'm on overwhelm dealing with the tasks at hand. Give yourself a break - go outside and enjoy nature. A pause and refresh break can do wonders to jog your memory about why you wanted your own business in the first place.
3. Consistency is the key. When you spend time every day seeing your business the way you want it to be, something magic happens. Just like William H. Murray says in this famous quote:
"Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamed would come his way."
In other words, the Universe moves to help those who know what they want, and are willing to be bold and take action to get it!
If you feel like you don't have time for this visualization stuff, I'll leave you with this quote from C.J. Hayden's book "Get Clients Now!"™
"You are the biggest asset your business has. Taking care of yourself is taking care of business."
Both Kamal Kaushal & Sandy Reed are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sandy Reed has sinced written about articles on various topics from Home Improvement Contractor, Health and Finances. Sandy Reed is a Professional Certified Coach and small business owner with 30+ years of corporate and business building experience. She publishes business building articles, and has been featured in True Wealth and Simply Home Magazines. Visit her website. Sandy Reed's top article generates over 74000 views. to your Favourites.
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