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Simple Small Business Accounting

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How do I get more customers? How can I get my customers to spend more money with me? How can I get better quality of leads without breaking the bank account? Is there a better way of targeting my advertising so that I win much more than I lose?



Below are three strategies to attracting more business and making more money:

Strategy #1 - You Must Understand The Lifetime Value Of Your Clients

Every business owner needs to fully understand the life time value of their customers.

This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer. The following example will explain why it's important to know this number: Let's pretend you own a book store.

If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).

Think of how much money you're missing out on if you were thinking of only one transaction?

Let's take a look at another example:

John Smith sells a cd plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!

By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he'll make it up on average over the lifetime of the customer.

Strategy # 2 - Build Up Your Customer List

Always collect their names, emails, and other contact information from your customers.

How will you stay in contact with your customers if you don't collect your information? And if you do ask for their contact details on your sales slips and invoices, be sure you are using them!

And if you are wondering how you collect them it is as simple as asking them for it. This is best done during your customers' purchasing process by asking them to fill out a form with their details. There are many successful companies who did this for years and would mail you catalogs in the mail.

Don't you remember getting them? And when you received these catalogs you would find a comfortable place to relax with pen in hand checking off or earmarking the items you would later order. This enabled these companies to make more money from their customers.

Another way to get your customers to give you their contact information is by having a monthly drawing in which a prize will be given. It will amaze you how many names you could collect by doing this.

Let's say you own a restaurant, you can offer a free dessert to everyone who drops their business card into a fish bowl. It's not impossible to collect over 1000 names over the course of a month.

How much will a dessert cost? $2 - $3, if that much. If all business owners were to implement this marketing strategy alone, they would be protecting their businesses in the face of stiff competition.

They could send out snail mail to their customers with special offers on slow nights and watch them come flocking in.

This can also be done with emails and faxes. You want to generate more business? No problem. Send out a special promotion.

Strategy # 3 Develop A Strong Relationship With Your Prospects And Clients.

If you want to generate new business that you can keep for a lifetime then you'd better make it a number one priority to keep in touch with your customers.

The reason you'd want to do this is so that you can remain at the top of mind with your clients. When they're ready to buy - you're the one they'll think of first.

It's not unusual to hear cases in which a business will send out newsletters to their customers for years before they buy. You want to position yourself in such a way that when they're ready to buy -- you'll get the sale.

The lesson here: keep communicating and following up with your customers until they're ready to place an order with you.
Simple Small Business Accounting
Every business large and small needs to keep records of sales income received and purchases expenditure. It is not sufficient for accounting and taxation purposes for these receipts and payments to be left in the office or the back of a van in a carrier bag. At some stage these prime bookkeeping documents need to be processed.

Processing the financial documents related to a business enterprise basically means they need to be listed. For tax calculation purposes and also accounting control over finances the invoices need to be added and analsysed. The most basic method would be to simply make a list of the sales income and a second list of the purchase expenses.

Using a manual method of listing the information falls short of the analysis required and is more time consuming that using a little technology to both ensure the summation is accurate and the analysis simplified. Listing the sales and expenses of a small business on spreadsheets is no more difficult then a manual paper system and has tremendous advantages in automating and ensuring accuracy.

Hence the use of bookkeeping spreadsheets to prepare the accounting information required. Instead of listing the items on a paper list the items can be just as easily listed on a spreadsheet which will add up the items as required without the requirement to double check the adding up is accurate. Such a list has a history in accounting term as a sales daybook and a purchase daybook

To achieve the required analysis of sales and purchases all that is required is to write into the top of each of the spreadsheet columns the titles of the analysis headings required. Then repeat the value of each transaction in the total column into the analysis columns. Use the spreadsheet technology to add up each column and you have an effective bookkeeping spreadsheet.

Preparing such a bookkeeping spreadsheet might and often does suffice the needs of the smallest business enterprise and is a close step towards achieving a valuable tool for this purpose, bookkeeping software. Bookkeeping software can be as simple as a home produced spreadsheet but with additional facets that can have significant financial benefits to the business.

Bookkeeping software produced on spreadsheets would normally be a series of spreadsheets with the columns preset and titled and formulae written into the sheet to automatically add up each column. In addition the columns used would normally be restricted to general headings to include a full analysis of all items.

Small businesses that might produce their own spreadsheet would often do this on an annual basis. Bookkeeping software is much more likely to provide these bookkeeping spreadsheet templates on a monthly basis to enable a degree of financial control to be exercised by the small business.

That is the second real value of bookkeeping spreadsheets, the ability to provide the business with financial information and through that data financial control over the business activities. The first value is of course the simplicity of listing with automated summation of the figures.

Professionally produced spreadsheets by an accountant can benefit a small business if they have been prepared on tried and tested bookkeeping templates and the background software prepared in such a way to produce accounting information in the fomrat the small business requires it. There are two main requirements of the way the financial records are analysed being to produce a financial profit and loss account for the business on a periodic basis but also to provide the totals of the categories required for taxation purposes.

Buying a piece of bookkeeping software written on spreadsheets can thus become an essential tool for the business. The essential element being to both make the accounting simple and easy as listing items, automated analysis and summation assisting the financial control and improved financial performance while also producing the benefits of being analysed to make the completion of annual tax return forms easier.

Everyone in business wants to make a profit making financial control important. Everyone in business has to fill in tax forms and submit accounts in the tax authority format. Bookkeeping spreadsheets provide an essential accounting tool for every business to achieve these objectives.
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