Moreover, with the new web 2.0 platform, anyone is able to create their own web page. They simply have to register in one or several free hosting sites and they can automatically customize the web page with the various options already made available for them.
Posting or creating a web page is no longer limited to the programming literate lot. With the new platform, the web is currently user-generated. Which means that Internet activity is not only limited to those who have the knowledge on encoding scripts, but everyone is now given the opportunity to post their journals, pictures, and videos for every one's viewing. Of course, they also have the option to limit the exposure of their sites or postings. And for the same reason, the Internet has become a hub for marketing and advertising as well.
Millions of people use the Internet to search for information. And what can be more convenient for marketers than having millions of people learn about their products or services? But again, since million of people have access to the Internet, it also have loads, if not excessive info pages. So now, the objective of a marketer is for his site to land on the top pages of search engines.
One way to land you site in the top rank of search engines and gain good site traffic is article marketing. How? There are many editors and publishers who are looking for good content articles to place in their newsletters and sites.
Thus, by submitting articles to these article distribution service providers, not only articles are published but links to your site as well. But of course, the articles must meet the guidelines of the article distribution service provider. Otherwise, your article will be returned. And mind you, these sites are diligent in filtering the articles they publish.
Having a great number of valuable links improves your site's search engine ranking. Having a top high page ranking consequently increases traffic to your site. And huge traffic means a lot of people visit your site. Now, once that is established, one good way to stay on top is to build a good reputation for your site. Thus, it is very important for your website to have good and reliable contents. Establish a reputation as an expert and gain patronage from millions of people.
Site Search Engine Ranking
Because Yahoo's algorithms are a few years behind Google's, it is often easier to get a decent page ranking in Yahoo. And fortunately, many of the factors that give weight to your Yahoo ranking are not even considered by Google, so you won't have to worry about Google penalizing you for keyword stuffing.
Follow these simple tips and your pages will soon be well optimized for a great Yahoo ranking:
1.Your title tag should contain your keyword phrase and should be 5-7 words long. You should also limit your title tag to no more than 70 characters.
2.Your description tag should contain your keyword phrase at the very beginning and contain a 13-20 word complete sentence clearly describing your site. Your description tag should be no more than 180 characters and should blend your keywords with your marketing message.
3.Your keywords tag should have your main keyword phrase at the very beginning, be no more than 250 characters long. You should also have no more than three repetitions of a single keyword.
4.Your url (filename) should contain your keyword phrase as closely as possible.
5.Your heading 1 tag should contain your keyword phrase as close to the beginning as possible. Only one heading 1 should be used per page. Heading 2 tags should also contain your keyword phrase as close to the beginning of the headline as possible.
6.All images should include alt tags and, if at all possible, the alt text should contain your keyword or keyword phrase. (But be careful not to sacrifice accessibility in favor of keyword stuffing.) All images should be optimized to decrease page load time and encourage spider crawling.
7.Your inline links should include your keyword phrases as part of your linked text and should refer to pages that are also optimized for the same keyword. When linking to pages within your own web site, use the full url web address instead of relative web links.
8.You should build up multiple (as many as possible) one way links from relevant pages optimized for the same keyword. When ever possible, encourage your linking partners to use your keyword phrases as their link text.
9.Be sure to publish an XML sitemap and a Robots.txt file. Keep your sitemap updated on a regular basis, especially as new pages or new posts are added.
Both Paul Fitzgerald & Karen Scharf are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Paul Fitzgerald has sinced written about articles on various topics from Marketing Tool, Massage and Environment. Video4Leads Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more. #1 mistake companies make is no. Paul Fitzgerald's top article generates over 5000000 views. to your Favourites.
Karen Scharf has sinced written about articles on various topics from Strategic Planning, Computers and The Internet and Marketing. Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at. Karen Scharf's top article generates over 18100 views. to your Favourites.
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