I switched my business to internet phones early in 2005. Despite a few hiccups, I'm not going back to landlines. Internet phone service has too many advantages, which I'll describe for you. I also have some tips for avoiding possible rough patches.
VOIP Internet Phone Small Business and SOHO Advantages
VOIP Advantage No. 1: Look bigger.
* If your small business has to seem large, a virtual PBX with a dial-by-name directory might help. These systems cost thousands to install. But many VOIP companies let you rent this service for less than a hundred dollars a month.
* Give each member of your team their own outside line. With most VOIP companies, each line costs around $10.
* Get one or more 1-800 numbers at around $10/month.
VOIP Advantage No 2. Freedom of movement.
* Freedom to travel. When I went to Sacramento to visit a friend, I ended up extending my stay to a whole month. I couldn't have done that without regular phone access. With VOIP, my Massachusetts number follows me wherever I go.
* Tropical adventures. I regularly work with a virtual assistant company that takes phone calls on their Quebec phone number everyday. That wouldn't be so strange except they're in the Philippines. They're using the same small business VOIP phone service sold right here in North America. True, VOIP companies don't generally guarantee their services will work outside the country of purchase. But the internet is the internet, whether in Fargo or the South Pacific. With the growth of broadband to virtually every non-pariah nation on earth, your second office really could be in a tropical paradise--or year-round ski resort. Isn't that the freedom you hoped being your own boss would bring?
* Telecommuting. Feel a cold coming? Work from home! With VOIP, even the receptionist may be able to telecommute!
* Voicemail by email. You don't have to be by the phone to get voicemail. This is the perfect service for busy people and email addicts. Bonus: the message (in a file similar those used on MP3 players) can be stored indefinitely.
Internet Phone Advantage 3. Cost
* Make lots of calls? Many VOIP providers' unlimited-calling plans cost just $20 to $80 a month.
* Features such as call waiting, caller ID, hold, call forwarding, and multiple ring-to numbers are usually costly extras with landline service. With most VOIP services, those are built-in features.
SOHO VOIP: Tips for Making it Work for Your Business
SOHO VOIP Tip 1. Test internet phoning out before committing.
Yes, some VOIP connections are so scratchy and patchy they sound like cell phones. That's usually because of a problem in the internet connection. Such problems may not be apparent in ordinary web browsing and file downloading. Go with a service that has a 30-day money-back guarantee. Try VOIP out where you live and work. Make sure to try inbound and outbound calls.
Small Business Internet Phone Tip 2. Phoning from a laptop.
With VOIP telephones, you don't need a computer. But you can use your computer as a phone. A piece of software called a "softphone" uses your computer's speakers and microphone. If your laptop is running too many programs at once, calls will deteriorate. Higher-end laptops shouldn't have this problem.
SOHO Internet Phones Tip 3. Go with an established VOIP company.
You don't want to lose your telephone service and possibly your number. Yet only a few VOIP companies have roots before 2000. Choose a service with deep enough roots to survive a VOIP industry shake-out.
Small Biz Internet Phoning Tip 4. Choose a provider carefully before putting the number on your business cards.
Switching VOIP companies is at least as much of a pain as switching landline phone companies. In fact, there is typically no outward number-portability. You can bring a number in, but good luck taking it with you. Researching in early 2005, I found no nationwide VOIP services officially offering outward number portability.
Choose a VOIP provider with a 30-day money-back guarantee. Test the service out thoroughly. One thing is likely: you may want to switch VOIP providers, but you won't want to go back to landline.
Small Business Home Business
Marketing depends in large part on the type of business you have. Marketing on the internet works for most kinds of home business. Even if you plan the bulk of your business from your local area, a website adds professionalism. One of the first things a prospect will ask nowadays is; what is your website address? The next question of course is; what is your email address? The next one will likely be; do you have a copy of your business card, with all this info and more you can give me? Woe be to you who don't have all three of these valuable business commodities fresh and ready to go.
When sending emails, make sure you include information about your business in your signature file. Think of your signature file as your electronic business card. You want to include your website address so interested leads can find you. Also include a very focused short message exactly about what you do.
Of course, if your home based business is also internet-based, it is essential for you to learn to market on the internet. Obvious yes, but most of us do not do this when we first start out and miss out on the easy sales and leads. Techniques for marketing a home based business on the web include pay-per-click advertising, weblogs, and your website.
You can also network online through message boards and mailing lists. Message boards and forums are easy to do but they do not do themselves. You have to click on forums and messageboards with your specialty after and go to at least one a week. If you can do more, you will do better. Type in a word after forum when you search that you know about. It can be baseball, writing, health products or anything as long as you like and know about it and feel some enthusiasm about it and like to share with others that you communicate with.
An often overlooked tool for marketing a home based business is staying in touch with former clients. You can do this through the phone or through email. Email is often the preferred choice because potential clients look at email when they have time and are not interrupted to do it, as they are on the phone. When emailing former clients, let them know you enjoyed working with them and want them to remember you for future projects.
Look for ways to meet potential customers. Go to trade meetings or conventions. For example, if you are selling pet products, attend dog shows and county fairs.
The major ways to start out for marketing a home based business are similar to other businesses. Find customers you can serve and find ways to let them know you exist. After they become clients, serve them well and ask for future business. Give them referral business whenever you can and they will surely refer business to you also. This is how you keep your business running.
Both Joel Walsh & James Lowe are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joel Walsh has sinced written about articles on various topics from Site Promotion, Home Management and Finances. About the author: Joel Walsh, freelance writer and small business owner, recommends you check out Packet8, an established provider of VOIP:
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