In this article I am going to look at why article writing is one of the easiest ways in which to market your business and why it needs to form part of your ongoing marketing mix.
If your business has a website, a blog or an online shop then article writing is for you. You can have the best website in the world but without regular visitors and traffic to your site then it is not really worth having on online presence at all. And there really is only 2 ways to get traffic to your site. You can pay for it (pay per click, banner advertising, affiliate schemes, directory advertising etc) or you get free traffic (optimisation in the search engines natural or free listings being the main way).
Do not get me wrong, paying for traffic can really work and pay per click advertising is great as it gives you instant results and if you can convert visitors to sales then it can make you and your company money.
HOWEVER, you can get even better results by being listed high in the natural search engine listings (or SERPS) and article writing can really help with this.
When people use a search engine like Google they are presented with numerous listings based on what they are searching for. The sponsored (or paid) listings appearing at the top and down the right hand side and the free or natural listings appearing on the main page. Pretty straightforward yes? But what am I telling you that you dont already know?
Well did you know about the 70 30 rule?
The 70 30 rule means that 70 percent of visitors to a search engine will click on a free listing rather than a paid for listing who just get 30 percent of total clicks. This means that even if you run highly successful pay per click campaigns over two thirds of people searching for your product,company,service could be going elsewhere unless you appear high in the free listings.
Now if you have a large marketing budget then I would recommend investing in search engine optimisation (be careful though as there is literally thousands of so called SEO experts out there who make big promises without delivering).
However if you do not have a large budget then article writing can really help you move up the rankings, establish you as an expert in your field and mean you get traffic, visitors and sales for little time and money.
Small Business Marketing done well can transform your business from an also ran to leaders in your particular field and size of your budget doesnt have to hold you back. Be smart with your marketing and article writing and watch your business grow. What are you waiting for? JUST DO IT.
Small Business Marketing Article
1. If you wanted to watch something on television you stood up, walked to the television set and flicked between the 2 or 3 channels available
2. If you ran out of milk on a Sunday afternoon you would have to wait until the milk man delivered some more early Monday morning (or until the shops opened at 9am on the Monday)
3. If you were doing research for school or work the only option really available was the library
Well ladies and gentlemen the truth is times they are changing. No forget that. Times they have a changed.
Communications and the internet in particular have changed the way in which we live our lives and do business. And when it comes to your business this means you either:
1. Embrace new technology and take advantage of the opportunities that exist (and believe me there are plenty of opportunities out there)
2. Sit back and reminisce about the good old days and watch as your competitors do what you could be doing and become more successful than you
So what exactly does this have to do with writing an article? Indeed, what exactly is an article? And how can it make you money?
Well what is has to do with writing an article is that opportunities exist for everyone (and yes I do mean everyone) to use article writing as a way to promote your business, to increase awareness of your business (or you as an individual), to gain exposure and if done well to actually make you some money out of it.
Sounds good yeah?
But what exactly is an article? Well put very simply an article is just a piece of writing on a particular subject. And the beauty about article writing is that your articles can be about pretty much anything providing they follow some easy to follow and straightforward thing you should and should not do.
Articles can be written about your business, your hobbies, things you have an interest in, topics that you have an opinion on and so much more.
And do not forget the important part, the money.
Not everyone is in business just to make money but it certainly does feel a lot better making it than not.
There are many ways you can make money from writing articles including offering re sell rights, writing for a particular magazine, newspaper or organisation or indeed if you get good at it, writing articles for other people.
The internet and modern communication has made the world such a small place that your article writing is not just limited to the UK or USA (or whatever country you are in).
If you write great content in your articles they can be must read pieces that generate traffic to your website, create interest in your products or services, make you an expert in your field of choice and help turn your business (however big or small) into a organisation with global coverage
Seems too good to be true right?
Well article writing done well can do all of these things and more so if you are a small or medium sized business who wants to grow then you should really consider trying writing a few articles or look to find someone who can do it for you.
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