It's hard work running your own businesses. As well as being an expert in your own right, you also need to handle or oversee all the paperwork, finances, cash-flow, and record-keeping. One of the best ways to help yourself and your SOHO is to make your phone calls over your existing broadband connection. Find a good VoIP provider, and you can be sure that your ‘small office, home office' – at least when it comes to telephone calls – runs as smoothly as possible.
Here are 10 ways in which Voice over Internet Protocol (VoIP) can most benefit anyone who runs a SOHO (Small Office, Home Office).
1. Save money. You're probably aware by now that using VoIP slashes the costs of making telephone calls. If you've got a cable broadband connection (such as Virgin) you can cancel your cable phone line but keep your cable broadband connection. This means your VoIP phone line becomes your main phone line without the need to pay line rental anymore. If you're an ADSL broadband customer (such as with BT), you can't cancel your phone line without losing your broadband connection. But if you still make a lot of calls, you can still save thanks to the unlimited call packages available from VoIP providers.
2. Cheap second business line. If you decide that you need a second line, with a second work number dedicated to your SOHO business, it's easy to set up. Whether you're a cable or ADSL broadband customer, you can easily find a VoIP provider and start making calls to other landlines or mobiles using your existing broadband set-up.
3. Predictable monthly bills. VoIP offers unlimited, anytime calls to landlines and sometimes, mobiles. This means that you always know what your bill will be. No unpleasant surprises, no bill shocks. You can manage your SOHO budget much more smoothly.
4. Choice of dialling code. When you sign up to a VoIP provider, they will usually give you the option of choosing a dialling code that suits you. If your customers are in a different part of the country, you can choose a code that's local to them. So when they need to speak to you, they pay only the cost of a local call.
5. Online account and record keeping. Free, detailed online records mean that you can check whom you called, when, and for how long, at any time.
6. Choice of packages. When you sign up, you can choose the package of countries that that suits you best. Do you just call UK numbers? Or do you need to include European destinations? Perhaps you make most of your calls to the US or India? Whatever your SOHO needs, there will be a package to suit you. And you can change or upgrade whenever you want, as and when your SOHO business grows.
7. Always be contactable. You customers will know they can always get hold of you. Most VoIP providers throw in an armful of free features, including many that traditional landline providers would charge for. From call waiting to ring-back, 3-way calling and call forwarding, you can rest assured that there's everything you need to make sure you offer top-class customer service.
8. Unlimited anytime calls. You can call customers back confident that you can talk for as long as they need you to, without worrying about the telephone bill. If you offer to call customers back when they ring you, you will add value and make your business stand out in terms of customer relations.
9. Call clarity. Your customers won't know you're using a broadband telephone unless you tell them.
10. Easy to set up. If you've got a broadband connection and a DECT telephone, all you need to do is find a good VoIP provider and sign up. They'll send you the adaptor you need to connect your phone to your broadband (using either your computer or your router) and you're ready to start making cheap calls through the internet.
So if you run a small business, or you are self-employed and work at home, using broadband to make phone calls makes sound business sense.
Small Home Office Furniture
What is SOHO marketing and how does it differ from other types of marketing?
SOHO marketing differs in that it includes a broad range of businesses from a variety of different industries ? and can encompass a wide range of business structures. Typically a small office/home office structure can range from a sole individual, to a company structured with 20 or fewer employees.
But most small office/home office workers have one thing in common: they are all trying to succeed by working from an offsite location, usually a home office. And creating a successful marketing strategy while working alone can sometimes be a bit of a challenge.
Companies developing strong SOHO marketing strategies should concentrate on three areas of marketing.
First, build up a strong brand that defines your target customer, and provides a powerful message to connect your business to their desires.
Well known brands have a major advantage over brands created by small businesses. Outside of the obvious ?money? advantage, well known brands are developed with a strong focus, and hold true to that focus for long periods of time.
A small businesses can find success by creating a strong message stating their unique selling position, and communicating that in a manner that resonates with prospects and customers. The key is to develop your message completely, and communicate that message to your client base again and again. Most small businesses change strategies, and develop new messages long before their client base has learned and connected with the first message. Longevity is equal to success when it comes to your messaging.
Second, create your SOHO marketing strategy to encompass many different marketing tools. People make purchases in different ways. They rely on different marketing tools to help them make their decisions. No one marketing tool is better or more successful ? it all depends on timing and the emotions of your buyer.
Which is why repetition is so important. If your customer comes in contact with your company in several different ways over a short period of time, they will not only recognize your name, but they will begin to think of your company as a reliable source.
If you are in the market to have your house painted, you can open the phone book and select a name, or you can choose a company that you have received a brochure from, found references online, checked out their website, and viewed a sign in your neighborhood.
Third, follow your SOHO marketing strategy again and again. Having a strategy in place means you have a plan that has specific goals to accomplish. While the tasks may change, the goals should always remain in sight.
If a particular task doesn't work, it isn't a reflection on your strategy. It simply means you must create a new task to make your goals. While there are many ways to get to your ultimate result, skill comes from trying new things and adjusting your plans based on your results.
If one of your goals is to gain three new clients a month, monitoring your results throughout the month is necessary. If your not connecting with people in one form of advertising, another method should be added.
Likewise, once you achieve three new clients, starting the process over again the next month is mandatory. Continue with methods that are working, and delete techniques that aren't.
Because SOHO workers have the ability to react quickly to changes, keeping a marketing plan fresh and up to date is an easy process. And its one that can lead to a successful business.
Both Costas Kariolis & Lori Osterberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Costas Kariolis has sinced written about articles on various topics from Computers and The Internet, Mobile Phone Reviews and Computers and The Internet. Costas Kariolis – Online Marketing Manager of Vonage UK. Vonage are leading phone providers for home & small business users. Offering. Costas Kariolis's top article generates over 165000 views. to your Favourites.
Lori Osterberg has sinced written about articles on various topics from Internet Marketing, Small Business and Ideas for Scrapbooking. Lori Osterberg has helped many SOHO business owners build successful marketing strategies. She writes consults and coaches owners on a variety of SOHO marketing techniques, including how to develop a strong Internet presence, and provides many services su. Lori Osterberg's top article generates over 12100 views. to your Favourites.
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